11 Brand Manager (QSR) Jobs in Costa Mesa, CA
El Pollo Loco is Hiring a Brand Manager (QSR) Near Costa Mesa, CA
- Hybrid work schedule (2 days a week in the office or fewer depending on the position)
- Competitive pay and bonus (up to 15%)
- Medical Dental Vision Insurance
- 401(K) Plan with match and IMMEDIATE vesting
- Flexible Spending Accounts
- Vacation Sick Pay 12 Paid Holidays
- Tuition Reimbursement after 6 months of employment
- Dog friendly office
- Amazing office culture
- Free El Pollo Loco food (Dine Out Card) Restaurant Discount
- Discounts on theme parks, movie tickets, sports events, hotels and more…
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Develop and execute marketing calendar to achieve sales and transaction goals around new innovation platforms , with a key focus on competitive innovation.
- Manage the creative agency’s execution of merchandising initiatives and other brand activation initiatives.
- Create vision and strategies for world-class, relevant, data-driven marketing campaigns and programs resulting in increased topline company sales.
- Implement brand strategy, build distinctive creative briefs, and new product innovation to establish a 1–2-year pipeline of consumer-driven ideas.
- Work with current vendors and new supply partners on building out a 2–3-year dessert strategy.
- Responsible for delivering new brand insights and innovations for products/offers using the 4D process, from concept to launch.
- Unlock growth opportunities into new category entry points resulting in increased sales, positive brand awareness, and consumer sentiment.
- Develop go-to-market plans for new products, promotions, and other calendar initiatives including strategy and naming.
- Lead communication strategy for new products in assigned area, including with operations and franchise partners, as well as in the media.
- Promote new products/offers to key stakeholder groups, including franchisees, department leaders and franchise business directors.
- Partner with the VP, Marketing and Director, Business Insights & Customer Service to project program results, determine coupon discounts, identify success criteria/opportunities, and conceive new program concepts, providing data-based analysis and strategic recommendations.
- Develop and implement marketing strategies for new projects, menu changes, special menus, remodels, and rebranding campaigns.
- Other activities, duties or responsibilities that are assigned by your supervisor.
Education/Work Experience:Bachelor’s degree required; business degree preferred. Master’s degree in business preferred. A minimum of five or more years of marketing, traditional and non-traditional brand management, or strategy planning experience. QSR or related industry experience is a plus. Demonstrated record of driving successful, high-impact brand strategies, understanding consumer behavior and market trends leading to impactful marketing initiatives.
License/Certifications:Possess and maintain a valid driver's license.
Knowledge, Skills, and Abilities:
- Demonstrated experience implementing executing, driving, and measuring results across all marketing channels.
- Experience leading advertising, media, and/or public relations agencies.
- Ability to establish and maintain vendor relationships.
- Ability to read, write, and interpret complex reports, documents, and correspondence.
- Ability to effectively communicate with internal and external business partners.
- Ability to prioritize and plan work assignments and work under pressure of frequent and tight deadlines.
- High level of proficiency with technology including Microsoft Office Suite applications, customized database applications, and internet research tools.
- Adept at managing and prioritizing competing time sensitive requests while working well in a team atmosphere that may be under pressure.
- Ability to exercise independent judgment on matters of significance to the company.
The pay range identified is the hourly or salary rate El Pollo Loco expects to pay for the posted position. This range does not include any benefits or bonus opportunities that might be available for the position based on position and eligibility criteria. Individual pay will vary based on a variety of factors including years of experience, industry experience, education, geography, etc.
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Job Summary
Full Time
Business Services
$125k-166k (estimate)
07/03/2024
08/14/2024
elpolloloco.com
COSTA MESA, CA
3,000 - 7,500
1980
Public
STEPHEN J SATHER
$200M - $500M
Business Services
Related Companies
About El Pollo Loco
El Pollo Loco owns, operates and franchises a chain of Mexican-style restaurants offering grilled chicken, burritos, tacos, salad and beverages.
The job skills required for Brand Manager (QSR) include Insight, Innovation, Initiative, Planning, Advertising, Brand Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Brand Manager (QSR). That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Brand Manager (QSR). Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Brand Manager (QSR) positions, which can be used as a reference in future career path planning. As a Brand Manager (QSR), it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Brand Manager (QSR). You can explore the career advancement for a Brand Manager (QSR) below and select your interested title to get hiring information.
If you are interested in becoming a Brand Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Brand Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Brand Manager job description and responsibilities
Brand managers use customer and trend research to create strategies that will change how people perceive the brand.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Brand Manager jobs
Develop a Thoughtful Brand Strategy.
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Speak out to challenge the strategy.
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Step 3: View the best colleges and universities for Brand Manager.
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