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Marketing Architecture Program Manager
Elastic Washington, DC
$129k-170k (estimate)
Full Time | Business Services 3 Days Ago
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Elastic is Hiring a Marketing Architecture Program Manager Near Washington, DC

Elastic is a free and open search company that powers enterprise search, observability, and security solutions built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real-time and at scale. Thousands of organizations worldwide, including Barclays, Cisco, eBay, Fairfax, ING, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe. Learn more at elastic.co.
Our team thinks smart, strategic, and scalable, and will push you to do the same. In this role, you'll focus on the strategy, design, execution, and operations of Elastic’s marketing technology infrastructure and automation solutions. We’re looking for someone that’s technically curious, unafraid to challenge themselves, and has a keen curiosity about understanding our business and the customer’s journey.
Are you looking to be a pivotal part of an elite marketing team? Does automating processes, scaling technology, and solving business challenges sound like your jam? Do you love collaborating cross functionally and thinking globally? This could be your dream job.
What you'll be doing:
  • Collaborate closely with marketing and sales partners and technical teams to gather detailed business requirements and deliver automated, scalable solutions to optimize marketing architecture and lead management processes.
  • Lead the design and implementation of marketing technology infrastructure, ensuring seamless integration and optimal performance of web chat tools, marketing forms, list imports and other lead acquisition channels.
  • Develop and maintain marketing program templates to standardize processes and improve operational efficiency.
  • Assist in designing and implementing lead scoring models and interesting moments within the marketing automation platform.
  • Monitor and analyze key performance metrics to drive operational efficiencies and make recommendations for continuous improvement.
  • Conduct requirements interviews to uncover underlying problems and prepare detailed recommendations for lead management process and system improvements.
  • Coordinate the integration of marketing automation platforms with our CRM, CMS, and other marketing platforms; ensuring accurate data mapping, attribution, and documentation.
  • Help develop and implement the data management strategy for marketing, including data enrichment via third-party tools, normalization, and overall hygiene of the database to improve lead flow and targeting.
  • Perform regular audits and maintain integrity of lead scoring and demand integration lead flow.
  • Maintain, evaluate, and enhance global form and list import strategy and opt-in compliance framework for scalability, accuracy, and to improve lead generation engagements on elastic.co.
  • Prepare visual diagrams of system architecture, functionality, and process flows.
What you bring along:
  • 3 years of relevant experience, ideal candidate will have Demand Generation and Marketing Operations experience.
  • Deep knowledge and hands-on experience with marketing automation software and integrations (Marketo preferred).
  • Salesforce experience
  • Proven technical knowledge of marketing technology, demand generation, and lead management processes.
  • Demonstrable experience implementing complex technical projects.
  • Commitment to rigor and execution and the ability to hold yourself accountable for deliverables.
  • Good interpersonal and communication skills with the ability to adjust the level of detail depending on the audience.
  • Data-driven decision-making using data available or defining new processes to capture data needed to drive logical decisions.
  • Undergraduate degree in marketing, computer science, or related field.
  • Comfortable working on a fully distributed team
  • Prior experience in high-tech
Compensation for this role is in the form of base salary. This role does not have a variable compensation component.
The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.
These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.
An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.
Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.
The typical starting salary range for this role is:
$106,900—$169,100 USD
The typical starting salary range for this role in the select locations listed above is:
$128,200—$202,700 USD
Additional Information - We Take Care Of Our PeopleAs a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.
We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave
Different people approach problems differently. We need that. Elastic is an equal opportunity/affirmative action employer committed to diversity, equity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.
We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co We will reply to your request within 24 business hours of submission.
Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)
Please see here for our Privacy Statement.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

SALARY

$129k-170k (estimate)

POST DATE

07/04/2024

EXPIRATION DATE

07/04/2024

WEBSITE

elastic.co

HEADQUARTERS

FAIRFAX STATION, VA

SIZE

1,000 - 3,000

FOUNDED

2012

TYPE

Public

CEO

ELVIA FOIL

REVENUE

<$5M

INDUSTRY

Business Services

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About Elastic

Elastic provides software for making structured and unstructured data usable in real-time for use cases like search, logging, and analytics.

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