Digital Marketing Manager

Hatfield, PA

Position supports two sites and candidates must be able to travel to our sites as needed

COMPANY SUMMARY

Inverness Graham, a Philadelphia based buyout firm that acquires innovative companies where technology is transforming traditional industry, has created a new Life Sciences and Diagnostics platform with the acquisitions of Electron Microscopy Sciences (EMS) and Azer Scientific. Founded in 1969, EMS is the most comprehensive source for all microscopy and general laboratory research fields. Azer Scientific was founded in 2003 and has grown into a leading healthcare supplier serving histology laboratories. The two brands share a common mission to partner with customers to drive service innovation within the life sciences and diagnostic industries and, today, serve customers across 100 countries.

POSITION SUMMARY

The Digital Marketing Manager will be a pivotal leader within our marketing team, responsible for driving ecommerce growth, optimizing online presence, and spearheading demand generation efforts. This role demands a strategic thinker with deep expertise in various marketing technologies, SEO/SEM optimization, email marketing, social media marketing, and web development. The ideal candidate will be a dynamic leader capable of influencing and collaborating with internal teams and external agencies to achieve our ambitious marketing goals.

ESSENTIAL JOB FUNCTIONS

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Grow and monitor campaign budgets.
• Plan and manage the creation of relevant and engaging digital content for publishing onto various digital platforms.
• Plan and manage various social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Plan and manage digital advertising campaigns.
• Plan and manage SEO campaigns.
• Appraise important metrics that affect website traffic, service quotas, and target audience.
• Collaborate with teams to come up with new and innovative growth strategies.
• Keep up to date with emerging digital platforms and industry trends.
• Oversee and manage all contests, giveaways, and other digital projects.

SKILLS AND ABILITIES

Technical Skills:

• Expertise in SEO (Search Engine Optimization) SEM (Search Engine Marketing), to drive organic and paid search traffic.
• Proficiency with managing and implementing ecommerce platforms (e.g., Shopify, Magento, WooCommerce) and experience with CMS (Content Management Systems).
• In-depth knowledge of marketing automation tools (e.g., HubSpot, Marketo, Pardot,) and CRM systems (e.g., Salesforce, NetSuite etc.).
• Advanced skills in Google Analytics, Google Ads, and other web analytics and advertising tools.
• Strong analytical skills to interpret data and derive actionable insights to optimize marketing campaigns.
• Ability to develop and execute comprehensive digital marketing strategies that align with business goals to provide efficiency and a customer-centric approach.

Ecommerce Expertise:

• Deep understanding of ecommerce best practices, including user experience (UX) optimization, A/B testing, conversion rate optimization (CRO), and site merchandising.
• Experience with managing and optimizing product listings, pricing strategies, and inventory management to enhance online sales performance.

Customer Focus:

• Demonstrated ability to create a seamless and personalized customer experience across all digital touchpoints.
• Experience with customer segmentation, targeting, and personalization to deliver relevant and engaging content to different customer segments.

Marketing Channels and Campaigns:

• Proven experience in managing and optimizing email marketing campaigns, including segmentation, automation, and performance tracking.
• Strong understanding of social media marketing strategies and the ability to influence social media presence to drive brand awareness and engagement.
• Knowledge of push and pull marketing techniques to effectively attract and retain customers.

Leadership and Collaboration:

• Excellent leadership skills with the ability to manage external resources committed to digital marketing programs
• Strong project management skills with the ability to manage multiple projects simultaneously and deliver results on time and within budget.
• Exceptional communication and interpersonal skills to collaborate effectively with cross-functional teams and external agencies.

Innovation and Adaptability:

• Passion for staying up-to-date with the latest digital marketing trends, technologies, and best practices.
• Ability to innovate and adapt quickly to changing market conditions and customer behaviors.

Data Analysis and Reporting:

• Advanced analytical skills to interpret data and generate actionable insights for continuous improvement.
• Proficiency in using data visualization tools (e.g., Tableau, Power BI) to present findings to stakeholders.

EDUCATION REQUIRED

• Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field. An MBA or advanced degree in marketing is preferred.

PREFERRED CERTIFICATIONS

• Google Analytics Certified.
• Google Ads Certified.
• HubSpot Inbound Marketing Certification.
• SEMrush SEO Toolkit Certification.
• Facebook Blueprint Certification.

MINIMUM REQUIREMENTS

• Minimum of 5-7 years of experience in digital marketing, with a strong focus on ecommerce and demand generation via web and social channels.
• Developing the e-commerce channel and practices from inception to a fully developed highly significant contributor to revenue.
• Software programming skills and coding is an added plus.
• Highly organized and detail-oriented.
• Strong problem-solving skills and a proactive approach to challenges.
• Creative thinker with a growth mindset and a passion for continuous learning and improvement.

Electron Microscopy Sciences/Azer Scientific provides equal employment opportunities to all persons and prohibits employment decisions based on race, religion, color, creed, national origin, sex, age, disability, political affiliation, protected veteran status, or sexual orientation.