Title: Senior Digital Marketing Director
Primary Location: Grand Rapids
Employee Status: full-time, exempt
Estimated Hours/Week: 38
Remote: No
What You'll Get: (note varied offerings based on role and hours)

• Weekly Pay
• Comprehensive Health & Wellness package including Medical (with prescription coverage), Dental, and vision
• Matching Health Savings Account Contributions, Dependent Care flexible spending account (FSA)
• Retirement options like 401 (k) with company match and pension.
• Paid time off: Vacation, Personal days, paid holidays, paid volunteer time, sick days, & flex time.
• Tuition reimbursement
• To see a full list of our benefit offerings - check out this helpful guide!

About this position:
LMCU is looking for an experienced Senior Digital Marketing Director who will work closely with the account executives, channel leaders, and LMCU business units to create an effective marketing conversion funnel helping meet the KPIs for the business units. The Senior Digital Marketing Director will be responsible for the company's digital marketing funnel, including the management email, marketing automation and digital media buys. This role is responsible for scaling cost-effective acquisition campaigns across social, search and native advertising. This role contributes to the overarching strategic marketing plans, using analytics to inform decisions and drive execution of campaigns against the credit unions goals. It also serves as a collaborative partner to our web and social media leaders.
What you'll do:

• Lead a team overseeing marketing automation, including drip emails, conversion rate optimization, and analytics.
• Serve as advisor to the marketing team and LMCU business leaders, leveraging data and insights to drive revenue through our digital channels.
• Develop and execute digital marketing strategies to enhance brand presence, especially in new markets. Including digital ads, landing page optimization, retargeting, drip emails - all tied together in one campaign view and forwarded via workflows.
• Implement AB/multivariate testing and optimization program to improve lead conversion. Partner with the Marketing Data Analyst to create dashboards and reports to measure effectiveness of digital marketing tactics. Use segmentation through P$ycle data and Audience Anywhere platform to reach our best audience for conversion by product targeting both members and nonmembers.
• Develop a lead scoring strategy with an RFM model tagging prospects as lead, MQL, SQL and partner with the account executive/business unit sales for pipeline management and automation. Create a mining strategy to nurture prospects who aren't ready to move forward in the funnel by delivering quality financial educating marketing content, partnering with account executives and channel managers to develop.
• Assist to calculate and manage the cost per acquisition and calculation of the lifetime customer value to ensure good fiduciary management of the digital budget.
• Stay on top of digital marketing trends and overall market trends that may impact the conversion funnel. Partner with marketing leaders and IT to identification friction points in the funnel and partner in solving them to improve conversion rates.

What You'll Bring: You'll like this position if you have...

• Minimum of 8 years of experience in a digital marketing or product marketing role.
• Minimum of 5 years of experience in leading and managing marketing teams.
• Minimum of 5 years of experience with vendor management.
• Bachelor's degree in marketing, communications, e-commerce, merchandising or related field of study. Master's degree, preferred.
• Strong analytical skills and ability to generate insights.
• Experienced with Microsoft office suite.
• Experience with SEM and SEO, Google Analytics, Google Console.
• Familiar with social media campaigns, content management systems and digital marketing tactics.

Who We Are:
We're proud of our past, thrilled with our present, and couldn't be more excited about our future! Lake Michigan Credit Union has grown to become one of the largest credit unions in the nation with our headquarters in West Michigan.
As a credit union, LMCU is a not for profit institution, owned by its members, instead of corporate stock holders. We are accountable directly to our members, and they directly share in our success - benefitting by lower and fewer fees, better savings and checking interest rates, lower cost mortgages and a host of other advantages that simply don't exist at traditional banks.
It's about always doing what's best and right for our members - it guides everything we do.
From friendly, knowledgeable and professional employees who greet you by name, to offering stellar value at every turn, LMCU works for its members.
Working with LMCU you can grow and advance in your career and work with talented teams that help you become better each and every day. As an employee you can have confidence in knowing your work is having an impact by supporting our mission of serving our members' lifetime financial needs.
You'll be encouraged to innovate and excel and we're committed to your empowerment as an employee, providing ongoing training, development, support, and opportunities for you to achieve your career goals.
Have additional questions about the role?
You may email us at: Careers@lmcu.org
If you lack access to the internet or internet connectivity, or have a disability that hinders your ability to apply online, please choose one of the following options to obtain assistance:
Call us at: (616) 242-9790
Mail your resume to: 5664 Prairie Creek Drive, Caledonia, MI 49316
Please Note: These options are reserved for use by individuals requesting an accommodation as a candidate. Information received via these options will be routed to our HR team, who will provide appropriate assistance to facilitate the completion of LMCU's online application.
LMCU is an Equal Opportunity Employer