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Location: Munich, Germany. Also open to other location in Europe.
About the company:
Our client is a global green technology company that provides renewable energy solutions for enterprises, governments, and institutions. Encompassing three major business sectors - Smart Wind Turbines, Energy Storage, and Green Hydrogen Solutions, they construct comprehensive solutions for energy transformation.
About the role:
As the Marketing Director for the European region, you will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, enhance customer engagement, and support business growth. Leveraging your expertise in renewable energy and your understanding of the European market, you will collaborate closely with cross-functional teams to achieve marketing goals.
Key responsibilities:
1. Develop and execute the overall marketing strategy for the European region, aligned with the company's global marketing objectives and business goals.
2. Drive brand positioning and awareness by creating compelling marketing campaigns, content, and messaging that resonate with European customers.
3. Lead market research and analysis efforts to identify customer needs, market trends, and competitive landscape, providing insights to guide marketing strategies.
4. Develop and manage marketing budgets, ensuring effective allocation of resources to maximize ROI and achieve marketing objectives.
5. Collaborate with cross-functional teams, including Sales, Product Development, and Operations, to align marketing initiatives with business objectives and support lead generation and sales efforts.
6. Build and maintain strong relationships with key stakeholders, industry influencers, and media partners to enhance the company's brand reputation and visibility.
Qualification and expertise:
1. Bachelor's or Master's degree in Marketing, Business Administration or related field
2. Fluency in English is essential
3. 8 years of experience in marketing roles, preferably within the renewable energy industry or a strong understanding of the renewable energy landscape, market dynamics, and regulatory environment in Europe.
4. Demonstrated success in developing and implementing strategic marketing plans that have driven business growth and brand awareness.
5. In-depth knowledge of various marketing channels, including digital marketing, content marketing, social media, events, and public relations.
6. Experience in market research and analysis, with the ability to gather and interpret data to drive marketing strategies and decision-making.
7. Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence key stakeholders.
8. Any additional European languages (esp. Italian, German, Spanish) will be a plus
Full Time
$133k-170k (estimate)
06/07/2024
07/05/2024
The job skills required for Marketing Director (Europe) include Initiative, Analysis, Digital Marketing, Insight, Lead Generation, Marketing Strategy, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Director (Europe). That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Director (Europe). Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Director (Europe) positions, which can be used as a reference in future career path planning. As a Marketing Director (Europe), it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Director (Europe). You can explore the career advancement for a Marketing Director (Europe) below and select your interested title to get hiring information.