SALARY RANGE: $72,000 - $75,000 per year

WORK LOCATION: Elysian Brewing Company – Seattle, WA (On-site)

ROLE SUMMARY: As the Elysian Brewing Brand Manager, you'll play a pivotal role in driving commercial success by leading strategic initiatives across digital and traditional platforms. Responsibilities include overseeing product launches, orchestrating launch timelines, and managing the Stage Gate process. You will craft a robust social media strategy, manage day-to-day operations, and implement digital initiatives to enhance community engagement and brand advocacy. Collaborating cross-functionally, you'll develop and execute promotional plans aligned with annual objectives, ensuring consistency across channels. Additionally, you'll execute brand calendars, trade tactics, and support Sales Team efforts within the wholesaler network and broader market. Your role is crucial in developing and implementing strategic initiatives to elevate Elysian Brewing's brand presence and drive business growth.

JOB RESPONSIBILITIES:

• Responsible for creating and maintaining timelines for all scheduled launches, ensuring alignment between supply and commercial teams.
• Oversee routines surrounding new product launches, fostering accountability and transparency among all stakeholders. This includes following up on various aspects of the launch process, such as supply, logistics, marketing, and legal considerations. Additionally,
• Owner of the Stage Gate process, updating and integrating key stakeholders as needed to facilitate successful launches.
• Develop a deep understanding and ownership of brand voice as it is represented digitally, creating a social media strategy that aligns with Elysian’s core brand identity, supports brand campaigns, and aligns with the brewery’s mission, vision, and values.
• Manage the day-to-day execution of the social media strategy, including scheduling, posting, and community management on all current and other emerging social platforms.
• Build and oversee the monthly content calendar to plan optimized content for each platform and digital touchpoint.
• Moderate the collection, curation, and integration of archival brand content on social media and our website.
• Own the development and execution of social and digital media strategies against key initiatives including community building, fan growth, brand awareness, and advocacy.
• Develop and administer a strategic promotional plan (using trade assets and merchandise) in coordination with the overarching annual plan. This plan will include channel architecture, asset coordination and development, consumer profiling, route to market and consumer journey.
• Work collaboratively with the other functional teams within the broader Elysian marketing organization to ensure tactical execution of the trade and merchandise plan, voice, home market, and visual.
• Execute against the brand calendar, including experiential pulse points, trade tactics, programming, and promotion.
• Assist the Sales Team and their efforts within the wholesaler network and in-market through cohesive trade, POCM, on/off premise tools, and programming strategies.

JOB QUALIFICATIONS:

• Bachelor’s Degree required.
• 3 years’ experience required with a background in marketing, trade marketing or merchandising.
• Experience working in alcoholic beverages or CPG a plus
• Conducts work in a sitting position; however, job requires frequent standing, walking, bending, stooping, and lifting.
• Requires long hours in front of a computer station.
• Awareness of the craft beer consumer, and adult beverage industry is a plus.
• Ability to balance the pressure of high-volume productivity with outstanding quality of work.
• Ability to manage a broad portfolio of activations, assets, and campaigns.
• Experience managing external client teams and/or agencies, with a keen ability to drive engagement and performance.
• Skillful at presenting information effectively and clearly; not fearful of presenting ideas or plans to a group of stakeholders or driving excitement through presenting ideas internally.
• Experience in trade marketing, merchandising, e-commerce, or other CPG companies.
• Creative, resourceful, has attention to detail, is self-motivated and can handle multiple issues at once while helping contribute to a positive work environment.
• Excellent time and project management skills.
• Excellent written and verbal communications skills.

BENEFITS:

• Medical, Dental, Vision, Disability, and Life insurance
• 401k matching up to 6%
• Paid vacation and sick time off
• Paid corporate holidays
• Employee Assistance Program
• Eligible for an annual bonus based on individual and business performance
• Free Beer and Merchandise discounts available
• Pub Discount
• Events