541 Director, Digital Marketing Jobs in New York, NY
SORT BY
E
W
J
T
T
A
A
E
M
M
D
T
B
T
P
G
S
P
K
U
U
S
S
D
T
B
M
Director, Digital Marketing
$198k-252k (estimate)
Full Time | Business Services
6 Days Ago
Emerging Blue is Hiring a Director, Digital Marketing Near New York, NY
Job DescriptionDirector, Digital MarketingHybrid (4 days/week in office) New York, NY
The Director, Digital Marketing will lead all marketing plans, campaigns & content (from brief to creation to execution) across Digital Channels. They will work closely with the Senior Director Brand Marketing to ensure all channel needs are considered and addressed within our client’s USA brand and product campaigns, while also creating and driving an “always on” content plan to drive marketing support of our direct-to-consumer channels. This position will report to the SVP of Brand Marketing.
This role will also oversee the brand’s paid media strategy and seasonal plans, ensuring innovative, engaging and efficient media plans, content & investment through the marketing funnel.
Key Responsibilities
The Director, Digital Marketing will lead all marketing plans, campaigns & content (from brief to creation to execution) across Digital Channels. They will work closely with the Senior Director Brand Marketing to ensure all channel needs are considered and addressed within our client’s USA brand and product campaigns, while also creating and driving an “always on” content plan to drive marketing support of our direct-to-consumer channels. This position will report to the SVP of Brand Marketing.
This role will also oversee the brand’s paid media strategy and seasonal plans, ensuring innovative, engaging and efficient media plans, content & investment through the marketing funnel.
Key Responsibilities
- Define the short & long-term marketing strategy and seasonal plans across all digital direct-to-consumer channels
- Partner with the SVP Marketing, SVP DTC and SVP Sales to design and build seasonal marketing plans to deliver against all relevant KPIs (brand awareness, engagement, traffic and conversion)
- Partner closely with channel teams (Ecommerce, Sales, etc.) to understand channel needs, seasonal calendars and key franchise / category / product priorities.
- Lead creative digital agency/s in the development of creative campaigns and content across various channels, inclusive of ecommerce, email, digital display, SEO, SEM, etc.
- Lead and manage the creation of all ecommerce product photography. Create, lead and manage all creative standards & ensure seasonal and real-time content needs are delivered with efficiency and creative excellence
- Lead the Paid Media team and media agency to develop dynamic and impactful media plans and day-to-day brand & performance paid media campaigns – driving awareness, engagement and conversion
- Build, lead and mentor a team of marketing team members – fostering a culture of inclusivity, learning, growth, innovation and creativity
- Collaborate with global counterparts to ensure one aligned brand approach across markets and the sharing of creative concepts, campaigns and content when appropriate
- Work with consumer / market Insights teams to ensure an always-on understanding of consumer behavior, marketing trends and general state of play across key competitors and the overall retail industry
- Deepen the marketing core-competency across the brand – be an internal thought leader and influencer to expand the overall understanding of marketing principles, activities & investments
- Build, protect and enhance brand identity, ensuing consistency, craft & creative excellence across channels
- Manage the channel marketing working budget, ensuring campaigns, content and media plans are delivered on time, in full and on budget
- 10 years of experience in Digital Marketing and Retail Marketing, Paid Media, Brand Management and Brand Marketing, leading full lifecycle campaign briefing, creation and execution across paid, earned & owned channels
- Deep expertise in paid media across brand and performance
- Deep knowledge of digital platforms, inclusive of brand ecommerce strategies, platforms, tactics and content plans
- Bachelor’s degree in marketing, brand management, communications or related field
- Proven ability to lead cross-functional teams, foster high-impact collaboration and influence all levels of the brand
- Expertise across all marketing channels – ATL, Digital, Social, PR, Influencers, Retail and Wholesale
- Experience translating brand concepts into marketing campaigns, activations and experiences that drive relevancy and resonance with consumers, media and the industry
- Deep understanding of sport & sport culture preferred
- Exceptional communication and collaboration skills
- Strong organizational and project management experience
Job Summary
JOB TYPE
Full Time
INDUSTRY
Business Services
SALARY
$198k-252k (estimate)
POST DATE
06/22/2024
EXPIRATION DATE
07/20/2024
WEBSITE
emergingblue.com
HEADQUARTERS
San Francisco, CA
SIZE
25 - 50
INDUSTRY
Business Services
Related Companies
Show more
The job skills required for Director, Digital Marketing include Digital Marketing, SEM, Insight, Project Management, KPI, Collaboration, etc. Having related job skills and expertise will give you an advantage when applying to be a Director, Digital Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director, Digital Marketing. Select any job title you are interested in and start to search job requirements.
Show more
Similar Jobs
Popular Articles
Top 10 Things to Avoid Putting on a Job Application
Read Article
How to Describe Your Education in a Resume
Read Article
How to Write a Memorable Cover Letter in 5 Ways
Read Article
4 Personal Finance Tips to Make During Job Transition
Read Article
4 Best Camera Setups for Interview
Read Article
Keeping a Job Search Journal: 9 Types of Journaling You Can Do
Read Article
