A Product Director & Marketing oversees the design and development of products from start to finish to ensure they meet business and/or client needs and preferences. Main duties include determining the overall vision of products; prioritizing of backlogs and features according to business priorities and needs; leadership of product teams and related roles; develop and communicate a cohesive and forward-thinking vision for the entire product collection

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Lead and manage team member(s) and colleagues to successfully deliver product and other technical solutions to advance organizational objectives
• Coach and guide team member(s) in skills and career development
• Develop and communicate goals and objectives with team members
• Collaborate with prospective users and other stakeholders to understand and anticipate their needs and translate them into product requirements
• Define the vision for each of the team’s products
• Create and maintain product roadmaps based on this vision
• Seek input from research, support desk, usage logs, surveys, and other forums
• Manage product backlogs and prioritize based on evolving requirements
• Oversee all stages of product creation including design, development, QA, UAT, release, and upgrades
• Work closely with the UX design team to develop personas, user stories, flows, and journeys
• Monitor and evaluate product progress at each stage of the process
• Provide product leadership in Scrum meetings and product sprints
• Conduct market research to identify customer and product trends, competitor offerings and data insights
• Collaborate with the creative and marketing teams to come up with branding ideas, graphic designs, promotional material, and general content for social, partner, and internal needs
• Provide stakeholder updates in the form of presentations, dashboards, roadmaps, and other visualization tools and techniques
• Lead development of a product team, hiring and guiding the team in creating world-class experiences
• Additional leadership and hands-on responsibilities as needed

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

• Excellent strategic, leadership, and managerial skills
• Critical thinking and problem-solving skills
• Excellent analytical skills, applicant will need an eagle eye for detail
• Ability to work under pressure and motivation to succeed in a competitive environment
• In-depth knowledge of Scrum and Agile Software Development Methodology
• Working knowledge of product development architecture
• Proficiency in the use of analytic tools
• Ability to prioritize effectively
• Excellent knowledge of user-centered design principles
• Excellent oral and written communication
• Ability to work with varied and remote teams
• Understanding of design quality standards (minimal design skills preferred)

REQUIRED AND PREFERRED EDUCATION, EXPERIENCE, AND CREDENTIALS

• Minimum of 5 years’ experience
• Undergraduate degree or an equivalent combination of training and experience
• High school diploma or GED required