70 Field Marketing Specialist Jobs in Charlotte, NC
Endava North America is Hiring a Field Marketing Specialist Near Charlotte, NC
Endava has 11,742 employees, as of March 31, 2023, located in close to client locations in Australia, Austria, Canada, Denmark, Germany, Ireland, Netherlands, Singapore, Switzerland, United Arab Emirates, the United Kingdom, and the United States, and nearshore delivery centers in the European Union: Bulgaria, Croatia, Poland, Romania, and Slovenia; Central European Countries: Bosnia & Herzegovina, Moldova, North Macedonia, and Serbia; Latin America: Argentina, Colombia, Mexico, and Uruguay; Asia Pacific: Malaysia and Vietnam.
Not only are we committed to nurturing long-term customer relationships, Endava recognizes the importance of providing rewarding and challenging careers for our people and, by doing so, we have established ourselves as a great place to work. At Endava we value career growth and expansion. You will have various opportunities to grow into the career you desire. We offer mentorship programs and multiple career tracks to help you achieve your personal and professional goals.
We are looking for Senior Field Marketing Specialist to join our team!
Field marketing is a specialized branch of demand generation that focuses on planning and executing marketing activities and campaigns at local or regional level, in specific geographic areas where our target audiences are located. The primary goal of field marketing is to create brand awareness, engage with customers, drive lead generation and sales, and build relationships within particular market segments. It involves a combination of strategic planning, local execution, and relationship building to achieve marketing objectives at the grassroots level.
Key Job Responsibilities
- Event Planning: Organizing and managing local/regional events, such as trade shows, conferences, customer events, roundtables, webinars, etc. – both physical and digital, in alignment with demand generation and regional campaigns and teams.
- Event Management:
- Define the event's objectives, goals, and target audience.
- Create a detailed event plan, including timelines, budgets, and resource requirements.
- Select event venues, and vendors and negotiate contracts.
- Develop event themes, concepts, and designs
- 360 Campaign Management: In charge of planning, executing, managing, and reporting on regional campaigns, aiming at boosting brand visibility across a defined region, and driving impressions, traffic, and leads.
- Lead Generation: Capture marketing leads and prospect information at events through in-person interactions or via digital channels, to support sales and marketing efforts.
- Localization: Adapting marketing content and messaging to resonate with the local culture, language, and preferences of the target audience.
- Social media and Online Engagement:
- Using social media and online platforms to promote local events, campaigns, and content, engage with local communities, and drive online conversations.
- Ensure live coverage of events on social media with regular posts.
- Generated social, written, and audio-visual content either alone or with the wider team
- Budget Management:
- Develop and manage budgets, ensuring all expenses are within budgetary constraints.
- Track and monitor expenditures, making adjustments as necessary.
- Provide regular budget updates to stakeholders.
- Logistics Coordination:
- Plan and coordinate event logistics, including raw space arrangements, booth building, transportation and delivery of equipment, furniture hire, electricity, catering, etc.
- Develop floor plans and seating arrangements.
- Own and execute all other logistics-related tasks.
- Data Collection, Analysis and Reporting:
- Collect data on the effectiveness of field marketing initiatives, such as events, campaigns, lead generation, traffic, attendance, etc. and analyze this data to inform future strategies.
- Measure and report on brand visibility within specified regions.
- Use of MA and CRM tools to manage the marketing funnel and report on progress monthly.
- Compliance and Regulation: Ensuring that all field marketing activities comply with local regulations, permits, and compliance standards.
- Vendor Selection and Management:
- Identify, select, and set up local/regional vendors, negotiate contracts, and manage and ensure the completion of contracted deliverables.
- Identify regional installments of global event organizers and negotiate multi-event sponsorships to achieve economies of scale.
- Ensure vendors adhere to deadlines and budget constraints.
- Continuously liaise with the event vendors across their requirements.
- Public Relations:
- Work alongside Endava PR Manager and local PR agency on coordinating and supporting regional PR coverage.
- Monitor and report on PR activity and coverage of earned media and other region-specific brand content.
- 4-5 years of marketing experience
- Experience in Event management and organization,
- Experience in campaign planning and execution project & time management
- Experience/knowledge in MA & CRM, budget management, marketing planning and reporting
- Willingness to travel for different events
- Opportunity to work in an exciting and growing high-tech Global Organization
- Career Development opportunities
- Work/Life balance is the heart of culture
- Like to Travel? Great! We have over 51 offices in 49 cities, within 24 different countries
- Endava provides competitive full salary packages
- Personal and Professional growth with continued training opportunities
- Robust healthcare and benefits including Medical, Dental, vision, Disability coverage, and various other benefit options
- Flexible Spending Accounts (Medical, Transit, and Dependent Care)
- Employer Paid Life Insurance and AD&D Coverages
- Health Savings account paired with our low-cost High Deductible Medical Plan
- 401(k) Retirement plan with employer match and no vesting schedule
- Need incentives to stay healthy? We offer Wellness Benefits & Gym reimbursements
- Employee Assistance Programs
- Wellness Benefit
We are an equal opportunity employer and are committed to a diverse workforce. We are committed to a policy of equal employment and will not discriminate against an applicant based on their age, sex, sexual orientation, gender identity, race, color, creed, religion, national origin or ancestry, citizenship, marital status, familial status, people with physical or mental disabilities, pregnancy or any other category protected under the laws we operate under.
Job Summary
Full Time
$65k-88k (estimate)
06/08/2024
07/06/2024
The job skills required for Field Marketing Specialist include Initiative, Planning, CRM, Time Management, Lead Generation, Coordination, etc. Having related job skills and expertise will give you an advantage when applying to be a Field Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Field Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Field Marketing Specialist positions, which can be used as a reference in future career path planning. As a Field Marketing Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Field Marketing Specialist. You can explore the career advancement for a Field Marketing Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Field Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Field Marketing Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Field Marketing Specialist job description and responsibilities
Develop marketing campaigns to drive awareness and customer traffic.
03/20/2022: Santa Maria, CA
Execute marketing campaigns effectively to achieve the campaign objectives.
05/09/2022: Dothan, AL
Recommend marketing techniques and tactics based on changing market demands.
03/09/2022: Indianapolis, IN
Monitor and manage marketing expenses within the annual budget.
03/29/2022: Evansville, IN
They may also negotiate the contracts for the various forms of advertising after forming a marketing budget.
04/27/2022: Reading, PA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Field Marketing Specialist jobs
Pursue a professional certification.
03/30/2022: Provo, UT
Get an Education Earn a Bachelor’s Degree.
02/24/2022: New Haven, CT
5-10 years marketing experience, field marketing, sales support or related areas from a service organization preferred, B2B required.
04/29/2022: Flagstaff, AZ
Minimum 3 years of marketing experience (B2B experience preferred), preferably with a focus on high tech, agency experience a plus.
03/05/2022: Queens Village, NY
Experience using Marketing Automation tools (Eloqua, Marketo, Market-to-lead, etc.).
04/15/2022: Galveston, TX
Step 3: View the best colleges and universities for Field Marketing Specialist.
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