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Product Marketing Specialist
EnergyHub Brooklyn, NY
$92k-121k (estimate)
Full Time | IT Outsourcing & Consulting 0 Months Ago
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EnergyHub is Hiring a Product Marketing Specialist Near Brooklyn, NY

EnergyHub empowers utilities and their customers to create a clean, distributed energy future. We help consumers turn their smart thermostats, EVs, batteries, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power.
EnergyHub is seeking a Product Marketing Specialist to become a product evangelist, helping us meet our revenue targets by effectively demonstrating the value of our products to the market. As a Product Marketing Specialist at EnergyHub, you will play a pivotal role in driving the success by effectively positioning and promoting our products in the utility industry and climate tech space. This role requires a strong blend of strategic thinking, product knowledge, and marketing expertise. The ideal candidate must be analytical and able to conduct quantitative analyses, but also good at synthesizing and telling a captivating story to different audiences. Experience managing cross-functional projects is essential. Experience with utilities or the energy industry is strongly preferred, but not required.
What you will contribute:
  • Understand and support our Sales, Marketing, and Customer Success teams; train them on the problems we solve for our buyers and users
  • Work with our content team to create compelling and persuasive product marketing collateral, including sales enablement materials, product fact sheets, presentations, website content, and case studies.
  • Support the development and execution of go-to-market plans for new product launches
  • Conduct competitive analysis to identify market trends and opportunities for differentiation. Utilize insights to inform marketing strategies and messaging.
  • Work with Integrated Marketing to ensure consistent messaging across channels and to develop content for events and speaking opportunities
  • Collaborate with cross-functional teams including Product, Sales, Client Success, Market Development and Marketing to gather product information, conduct market research, and refine messaging and positioning.
  • Measure and analyze the effectiveness of product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement.
  • Other duties as assigned
What you bring to EnergyHub:
  • 3-5 years of experience in marketing, preferably in the technology or energy industry
  • Strong understanding of product marketing principles, strategies, and tactics
  • Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging
  • Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content
  • Proven ability to work cross-functionally and collaborate with teams such as product management, sales, and engineering
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
  • Passion for sustainability, renewable energy, and driving positive environmental impact
  • Expertise in Microsoft Excel, PowerPoint
The salary range for this position is $70,000 - $85,000. Base pay offered may vary depending on location, job-related knowledge, skills and experience.
Why work for EnergyHub?
  • Collaborate with outstanding people: Our employees work hard, do great work, and enjoy collaborating and learning from each other.
  • Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the team!
  • Gain well rounded experience: EnergyHub offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
  • Work with the latest technologies: You'll gain exposure to a broad spectrum of IoT, SaaS and machine learning challenges, including distributed fault-tolerance, device control optimization, and process modeling to support scalable interaction with disparate downstream APIs.
  • Be part of something important: Help create the future of how energy is produced and consumed. Make a positive impact on our climate.
  • Focus on fun: EnergyHub places high value on our team culture. Happy hours and holiday parties are important to us, but what's also important is how our employees feel every single day.
Company InformationEnergyHub is a growing enterprise software company that works with the most forward-thinking companies in smart energy. Our platform lets consumers turn their smart thermostats, electric cars, water heaters, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power. We work on technology that already provides energy and cost savings to millions of people through partnerships with the leading companies in the Internet of Things.
Company BenefitsEnergyHub offers a generous benefits package including 100% paid medical for employees and a 401(k) with employer match. We offer a casual environment, the flexibility to set your own schedule, a fully stocked fridge and pantry, free Citi Bike membership, secure bike rack, gym subsidy, paid parental leave, and an education assistance program.
EnergyHub is an Equal Opportunity EmployerIn connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.
Notice To Third Party Agencies:EnergyHub understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you.

Job Summary

JOB TYPE

Full Time

INDUSTRY

IT Outsourcing & Consulting

SALARY

$92k-121k (estimate)

POST DATE

06/17/2023

EXPIRATION DATE

07/18/2024

WEBSITE

energyhub.com

HEADQUARTERS

BROOKLYN, NY

SIZE

50 - 100

FOUNDED

2007

CEO

SETH FRADER-THOMPSON

REVENUE

<$5M

INDUSTRY

IT Outsourcing & Consulting

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The job skills required for Product Marketing Specialist include Initiative, Presentation, Project Management, Insight, PowerPoint, Verbal Communication, etc. Having related job skills and expertise will give you an advantage when applying to be a Product Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product Marketing Specialist. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Product Marketing Specialist positions, which can be used as a reference in future career path planning. As a Product Marketing Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Specialist. You can explore the career advancement for a Product Marketing Specialist below and select your interested title to get hiring information.

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If you are interested in becoming a Product Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Product Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Product Marketing Specialist job description and responsibilities

A product marketing specialist oversees the marketing of a company's products, this is one of the various marketing roles within a marketing department.

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Their job duties typically include doing research and figuring out what sells.

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During development, the product manager will have ongoing responsibility for communicating the product’s progress to the executives, sales teams, and other stakeholders.

04/28/2022: Nassau, NY

A product marketing specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.

04/07/2022: Lincoln, NE

They work with marketing teams at companies to achieve success through more awareness about what they offer.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Product Marketing Specialist jobs

A product manager has ultimate responsibility for the product.

04/12/2022: Wichita, KS

A Product Marketing Manager will constantly be working on different tasks for customers at these three levels of the funnel.

02/28/2022: Eugene, OR

Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.

02/19/2022: Nassau, NY

Product marketing specialist must be good in excellent analytical skills and good communication and interpersonal skills.

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Product marketers will be working with product managers and executives to launch products, they must have a clear understanding of revenue projections, business metrics and financial planning.

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