Job Description
The Regional Ambassador is responsible for delivering education supporting Mr Black across a designated territory while developing trade relationships and driving brand opportunity with customers across the on, off, and non-premise channels.
Reporting to a Senior Manager, the Regional Ambassador will serve as a brand mentor to trade, consumers, customers, clients, and members of the agency team. The Regional Ambassador will represent Mr Black at regional and/or national consumer and industry events.
Core Responsibilities/Activities:
Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
Industry Education. Impart Mr Black brand story, production, taste profile, and cocktail application knowledge on clients, distributors, trade, and consumers
Brand Representation. Represent Mr Black at events with education, mentorship, networking, and tastings
Nurture Brand Placements. Extend and expand on existing brand relationships
Cultivate New Opportunities. Seek opportunities within key markets for brand placements and engagement
Content Development. Works with agency team to develop industry-forward social, programming, education, and POS content driven by brand reception and field insights
Social Media Presence. Utilize social platforms to support brand initiatives and showcase portfolio expertise
Agency Accountabilities. Complete accurate and timely management of agency initiatives, including:Budget and expense management
All reporting responsibilities
Tracking and management of performance data using agency-appointed platforms
Participation in all internal training initiatives
Point of Sale, asset, and warehouse management
Brand, market, competitive, and customer insight curation
Media training, as scheduled by agency HQ
(Up to 25%) Travel. Support brand development with education in markets across the designated region
What Success Looks Like: 
Delivery of program activities and commercial growth across designated channels
Growing presence of Mr Black in existing and new markets
Active engagement on social media
Positive 360º feedback from manager, agency, and clients
High rate of positive feedback from attendees of education seminars
Share success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client
High rate of added value across the territory (going over and above our partnership in the field)
Expanding personal education knowledge
The physical demands of this role require the following: 
Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
Frequent lifting and moving cases of product and other objects of 50 pounds or more
The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.