Typical Day in the Role

• Purpose of the Team: The purpose of this team is Consumer Sales organization which is the lead channel marketing team for the Americas and North America Partner Marketing team. This role will specifically build and drive marketing plans with third party retailers.

• Key projects: This role will contribute to manage retail partner across both the US and Canada, building full-funnel partner marketing plans and compelling customer experiences, leveraging worldwide guidance and proven omnichannel strategies across digital and physical environments.

• Typical task breakdown and operating rhythm: The role will consist of:

• (20%) Strategic Business Planning

• (40%) Partner Engagement and Management

• (20%) Execution Excellence

• (20%) Analytics and Insights

Our mission is to empower every person and every organization on the planet to achieve more. In CSO, our consumer organization our purpose is to create value with our partners, to market and sell innovative consumer solutions. We’re positioned right at the intersection of customers, hardware partners, and channel partners. Together, we win by delivering compelling at-home and on-the-go experiences combining intelligent edge devices and services that create fans for life.

We are seeking a Partner Marketing Manager to manage retail partner across both the US and Canada, building full-funnel partner marketing plans and compelling customer experiences, leveraging worldwide guidance and proven omnichannel strategies across digital and physical environments. With the reach of 80,000 retail locations, 500 partner websites and 139,000 retail sales professionals selling the client's ecosystem, Partner Marketers have the responsibility of being the first, and sometimes only, impression of the brand for our consumers. Partner Marketers have end-to-end responsibility for execution, including landing visual merchandising assets, digital and campaign execution as well as transformation on partner.com sites and demo platform sell-in. You will drive and facilitate strategic decisions about our marketing investment strategy, including marketing development funds management, and our marketing mix across key marketing disciplines. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to sell-through.

You will act as a thought leader, a trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix across digital platforms, in-store presence, and retail activation teams. You’re an omnichannel expert, adept at inspiring partners to long-lead plan, accelerate their digital transformation and adopt, experiment and innovate with us. You’ll drive impact by leveraging data and insights in order to create more personalized experiences and maximize ROI. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to brand advocacy and sell-through.

You will possess the creativity to lead the evolution of our strategy as well as the skills to create and sustain consistent operational excellence. You will also be someone who is passionate about inclusivity and are inspired by collaborating with high performing sales, category, and marketing teams.

• (20%) Strategic Business Planning:

o Create short and long-term full-funnel marketing plans for retail partners across all instore and online customer touchpoints that are tailored to our consumer needs

o Develop a marketing mix that focuses on omnichannel innovation and maximizing ROI

• (40%) Partner Engagement and Management:

o Act as a trusted advisor and thought leader to the retail partner, building credibility and impact by jointly creating marketing plans and aligning our marketing investments

o Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners

o Influence conversion both in-store and online through seamless and synchronized shopper journeys/experiences

o Build brand advocates among retail sellers through training, evangelism and community engagement platforms

o Activate eCommerce sales motions through digital marketing excellence, a connected storefront and mobile-first execution

o Optimize in-store presence by maintaining and future-proofing our shop-in-shop programs and in-store experiences

o Act as a trusted advisor and thought leader to the retailer/partner building credibility and impact and influence to help land key seasonal and product priorities.

o Differentiate our company from the competition buy building connected product stories that are locally relevant

o Develop partner capability assessments to identify key partner opportunities and relationship strategy

o Role model a culture of integrity and compliance, where trust and transparency are core to all decisions

• (20%) Execution Excellence:

o Deliver against timelines, manage investments & land KPI/budget targets, while also capitalizing on innovation opportunities

o Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape

o Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones

o Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape

• (20%) Analytics and Insights:

o Analyze performance & results of marketing activities to identify opportunities

o Assess our partner capabilities to identify key opportunities and create a compete strategy

o Incorporate key insights from accounts to drive informed marketing action plans

o Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward

Experiences Required: Education, Key Experiences, Skills and Knowledge:

• Four Year college degree or relative work experience in the retail sector

• 3 years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales

• Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products

• Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines

• Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.

• Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.

• Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights

• New product launch exerience

• Marketing budget management

• Experience managing ambiguity and rapid change – demonstrate agility and risk-taking