Title: Marketing Technologist- Level III
Location: CINCINNATI Ohio
Duration: 6 Months
Can be Remote
Must Have
Digital Ad Buying experience (Google PPC, Facebook Ads, Programmatic, and other social and social platforms)
Email Marketing
Experience with iterative testing
Google Analytics experience (analyzing data and using analysis to optimize acquisition tactics)
Nice To Have
Copywriting
eRetail Search Ad Buying
Experience driving DTC Sales
Google Tag Manager
SEO
Job DescriptionLeverages technical expertise and a strategic mindset to be successful. Has differing percentages of work across analytics & insights, data strategy & activation, platform integration & activation, business & technology innovation, and leadership. Responsibilities include delivering insights from data sets in digital/media/eCommerce, executing hands-on-keyboard for digital media, activating digital media brand building platforms to meet the needs of the business (digital presence, social, CRM, DTC, programmatic, etc.), leading and managing new innovation spaces in marketing technology to meet emerging needs in a business (IoT, new data sets, new platforms, etc.), and prioritizing & translating business requirements to systems requirements which also adhere to IT policies and security/privacy mandates. Engages seamlessly across the marketing and media organizations typically at the brand manager and associate brand director level. Typically covers a regional business.