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Etsy
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Senior Director, Corporate Communications
Etsy Brooklyn, NY
$208k-268k (estimate)
Full Time | Retail 2 Weeks Ago
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Etsy is Hiring a Senior Director, Corporate Communications Near Brooklyn, NY

Company DescriptionEtsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.
Salary Range$209,000.00 - $271,000.00
What’s the role?We are looking for a Senior Director, Corporate Communications to join our Communications & Community team in Brooklyn. This person will establish and amplify Etsy’s corporate narrative so that all stakeholders understand who Etsy is, why we matter in the world, how we are differentiated, and where we are going. This is a role that is deeply involved in strengthening and protecting Etsy’s corporate reputation among some of its most important constituents.
To be successful in this role, the Senior Director, Corporate Communications will create new and compelling ways to deliver information to and engage external stakeholders through owned and earned channels. The leader will have an in-depth understanding of communications and will be able to develop strategies and programs that deliver measurable results.
This is a full-time position reporting to the Vice President, Communications & Community. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.
This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.
What’s this team like at Etsy?The Communications & Community team at Etsy engages with all of our internal and external stakeholders. Through storytelling, media relations, marketing programs, and community programming, we elevate our sellers and their unique items. Our goal is to make people love shopping on, selling on, working at, or doing business with Etsy. This team is part of the larger Brand Marketing & Communications function within the Marketing org.
What does the day-to-day look like?
  • Leading all aspects of Etsy’s corporate communications function, which includes communications related to our overall business strategy, product, tech, advocacy, impact, safety and marketplace policy, crisis and issues management, employer brand, and more.
  • Setting a vision for the corporate communications team that defines success, key strategic objectives, and identifies priority storylines, outlets, and thought leadership opportunities
  • Establishing and evolving Etsy’s narrative and ensuring that we speak with “one voice” across all of our communications touchpoints
  • Acting as the steward for Etsy’s reputation and serving as crisis comms lead across a range of situations
  • Directly working with reporters to secure, shape, and balance media coverage.
  • Counseling Etsy execs on opportunities, risks, and overall positioning; preparing them for media interviews and speaking engagements
  • Leading large announcements, and drafting communications materials, including press releases, blogs, and executive comms
  • Working cross functionally with key partners, including investor relations, product marketing, trust & safety, policy, product, engineering, strategy & operations, HR and more to shape the company roadmap and ensure major efforts support and advance our strategic narrative.
  • Collaborating with our community team to ensure we communicate with sellers in a way that is consistent with our corporate narrative
  • Ensuring a consistent and strong approach to corporate communications across Etsy’s House of Brands, which includes Etsy.com, Depop, and Reverb.
  • Leading an internal team and external agency
  • Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
Qualities that will help you thrive in this role are:
  • 12-15 years of corporate communications experience working, including experience working in-house at public companies and in the tech and/or e-commerce sectors. A plus: Experience with a dual sided marketplace.
  • Experience across media relations, financial communications, product and tech comms, executive visibility, crisis comms, impact and advocacy comms. Experience navigating marketplace policy issues and an evolving regulatory environment a plus.
  • A love of storytelling and writing! Demonstrated experience as a skilled writer, tailoring style and tone based on the message, medium, and audience -- the ability to keep comms human, even when communicating corporate updates.
  • Stellar media relations skills with direct reporter relationships. You have a high level of comfort building relationships with reporters and know how to shape stories behind the scenes as well as on the record
  • Strong judgment and the ability to counsel senior executives.
  • To be a natural problem solver and able to find creative solutions to complex problems.
  • Experience building a proactive, long-term plan while reacting and adapting to real time changes and shifting business priorities.
  • To thrive in crisis situations and have experience with a range of corporate, customer, and social issues
  • To be accustomed to operating in highly-collaborative and matrixed environments working with many stakeholders; at the same time, you are able to work autonomously and feel empowered to make quick decisions.
  • Strong management experience and a passion for developing extraordinary talent.
Additional InformationWhat's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Retail

SALARY

$208k-268k (estimate)

POST DATE

08/22/2024

EXPIRATION DATE

08/31/2024

WEBSITE

patternbyetsy.com

HEADQUARTERS

BROOKLYN, NY

SIZE

500 - 1,000

FOUNDED

2005

TYPE

Public

CEO

JOSH SILVERMAN

REVENUE

$1B - $3B

INDUSTRY

Retail

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Etsy is an online marketplace that allows users to buy and sell handcrafted jewelry, apparel, gifts, craft supplies and electronic accessories.

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