Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

What’s the role?

We are looking for a Senior Retention Marketing Manager to join our team at Etsy and lead our mobile-first engagement strategy for CRM. In this role, you will play a critical role in developing and executing mobile first strategies across various channels to drive user engagement, retention, and growth. You will collaborate closely with cross-functional teams, including Product, Engineering, Analytics, Product Marketing, and Design, to create effective strategies for engaging app users. The ideal candidate is a strong strategic and technical CRM leader capable of driving innovation and developing a comprehensive app engagement strategy. We are looking for someone who can implement this strategy and roadmap with agility and precision and is excited to work in a fast-paced environment that values innovation and creativity.

This is a full-time position reporting to the Senior Manager of Retention Marketing. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

At Etsy, the CRM team is a dynamic group of marketers who excel in creating personalized and impactful customer experiences. They use cutting-edge technology and data analytics to craft tailored campaigns that foster strong relationships and drive customer loyalty with our 90M buyers and 7M sellers. 

What does the day-to-day look like?

• Develop and implement a comprehensive app retention marketing strategy that includes highly targeted and personalized push notifications, SMS, email, and in-app messaging.

• Collaborate with Product, Engineering, and Marketing analytics teams to integrate push marketing strategies into the overall product experience.

• Lead the planning, execution, and optimization of campaigns to engage app users and drive an increase in engaged visits and daily active app usage.

• Utilize data and analytics to identify user segments and personalize messaging to enhance user engagement and retention.

• Leveraging platform expertise to execute end-to-end campaigns with Braze or similar ESP 

• Stay up-to-date with industry trends and best practices in push marketing, mobile engagement, and digital marketing.

• Contribute to continuously improving CRM processes and efficiency by making recommendations and implementing measures that increases team agility

• Communicate and coordinate status updates, launch confirmations, ETAs, blockers, and dependencies on a weekly basis

• This role requires occasionally working outside of normal business hours such as weekends, late nights, or early mornings depending on campaign launch times and any urgent messages that need to be delivered

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law. 

Qualities that will help you thrive in this role are:

• 8 years of experience in a Retention Marketing role, with a focus on mobile-first strategies and complex technical execution in an ESP platform or Marketing Automation Platform

• Strong technical expertise in Braze or similar ESP platforms, with hands-on experience building and optimizing campaigns.

• Experience working closely with data science teams to design and execute experiments, such as A/B/n or multi-armed bandit tests 

• Strong project management, delivering successful long term campaign execution and ability to work at a fast pace while handling competing priorities.

• Technical skill with a proven track record to quickly learn new skills and assimilate new technologies

• Accountability to deliver high quality work and are proactive to share new insights with peers and leadership

• Strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly evolving marketing landscape

• Natural collaborator who is able to build positive relationships across the company and drive decision-making for cross-functional teams

• Understand CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards

• Understand the basics of data segmentation and attribution, including knowledge of SQL

• Experience using HTML to build and personalize marketing communications

Additional Information
What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.