Product Specialists act as an extension of EVENTLINK team in market; responsible for increasing brand and promotion awareness, generate sales opportunities, increasing consumer consideration through customized consumer engagements featuring extensive and accurate knowledge of the brand/products/brand competitors, and assisting event staff in reaching program/event specified goals.
Responsibilities

• Pre-Event/Activation
• Arrive on time, in approved uniform, and check in accordingly for each event
• Assist with event setup/teardown
• Ensuring product or vehicle is showroom ready according to EVENTLINK vehicle management agreement; when applicable
• Study and learn product training materials and pass product exam with 85% accuracy or higher
• Attend all required program training
• On-Site
• Generate consumer awareness of ongoing promotion
• Provide a positive image of the brand, EVENTLINK, and its Clients
• Adhere to program requirements/training processes including keeping a friendly and inviting demeanor, high energy, and open body language
• Provide in depth knowledge of product to consumers in a way that relates the product back to the consumer and effectively increases consumer’s awareness, perception, and consideration for the brand/product
• Knowledgeable about additional program incentives available to consumers on a program/event basis
• Support other onsite activities such as driving lead generation efforts per program guidelines
• Ensuring product stays in showroom condition throughout the event/program
• Post-Event/Activation
• Assist with event tear down
• Report relevant metrics including brand engagements, product engagements, incentives distributed, consumer product/brand comments and consumer engagements during the period of activation to the Field Coordinator/Event Manager at the end of each event
• Check-out and submit hours and individual timesheets for payroll
• Assist in taking accurate inventory of program assets and materials as needed
• Ongoing
• Ensure proper knowledge of all ongoing promotional details and goals
• Ability to pass ongoing product exams with 85% accuracy or higher according to product training and objectives
• Vehicle Management spot checks and vehicle maintenance as needed; if applicable
• Alerting EVENTLINK of any issues that could affect the health or success of event and/or program
• Additional duties may be assigned per market and per program/event basis

Education

• High School or Equivalent

Experience

• Previous product specialist experience required
• Must have own form of reliable transportation
• Must have reliable form of communication including working cell phone and dedicated email with responses to EVENTLINK within 48 hours
• Must be available for at least 85% of the key activation dates for spot check determine by EVENTLINK program manager

Skills

• Must be a motivated self-learner willing to keep informed on featured products
• Must have exceptional communication skills
• Ability to retain great detail and amounts of information and apply it to unique consumer engagements

Schedule

• Must have flexible schedule
• Must be local to listed market(s)