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Evergreen respects and celebrates the uniqueness in everyone by offering one of the most extensive selections of home and garden décor worldwide. This selection empowers both retailers and consumers to express their unique identities and forge significant connections with others.
We are a cohesive team of collaborators, learners, and listeners, deeply committed to our retail partners. Leading the industry, we set trends with our in-house creative and product development team based in Richmond, VA. Supported by a dedicated sales team and a 20,000 square foot cutting-edge showroom, we introduce market-desired programs and products that enable retailers to deliver an unparalleled in-store shopping experience for their customers. To increase our shipping productivity, we have implemented AMR (autonomous mobile robots) in our pick & pack warehouse facility.
We are currently looking for a Digital Media Manager to join our team! We’re looking for someone to help lead the digital advertising and marketing efforts for our family of retail and wholesale brands within the home and garden categories.
In this role, you will work collaboratively with internal teams and agency partners to drive performance through various digital and multichannel marketing strategies. We are looking for someone who can plan media activities, execute, analyze and use results to push our businesses forward.
Key Duties and Responsibilities:
Manage search and PPC advertising on Google and Bing, focusing on new customer acquisition and demand generation
Lead Google Shopping/Performance Max to maintain strong product feeds and competitive bid prices
Efficiently manage agency partners across major advertising platforms to achieve measurable results
Oversee Meta advertising and organic strategies, collaborating with stakeholders to create powerful content
Develop and test strategies for new ad platforms like TikTok, identifying potential channels and planning their integration
Implement social media best practices for community building, influencer outreach, and brand partnerships
Collaborate on affiliate marketing to increase brand mentions, product placements, and promotional optimization
Manage the social media calendar to align with key dates, events, and the overall Marketing & Communications calendar
Optimize all channels to meet ROAS, A/S, margin, and revenue goals
Act as the digital advertising expert, collaborating with copywriters, designers, and merchandisers to share best practices
Monitor, analyze, and communicate key data and tracking to measure the success of advertising efforts
The requirements listed below represent the minimum knowledge, skill, and/or ability required:
Bachelor's degree
3 years' relevant experience in paid and social media marketing
Proficient with Google PMAX, Google AdWords, Google Analytics, Meta, Bing, TikTok, LinkedIn SEO tools, bid management, and optimization systems
Possess a strong understanding of trends and an ability to quickly respond to customer behaviors
Experience working with marketing agencies: attending meetings, managing deadlines, and giving feedback
Familiarity with web analytics and business intelligence tools like Google Analytics and Power BI to track performance metrics
Skilled in keyword tactics for SEO and paid search, content writing, and optimizing landing pages
Strong analytical skills and ability to work independently or with a team to share advertising and customer data
Capable of multitasking, time management, and decision-making in both in-person and virtual settings
Experience with Shopify and/or HubSpot, a plus
Other
$82k-105k (estimate)
07/26/2024
08/26/2024
KISSIMMEE, FL
200 - 500
2012
DIEGO HERNANDEZ
<$5M
The job skills required for Digital Media Manager include Advertising, Google Analytics, Planning, Digital Media, Time Management, Analytical Skills, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Media Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Media Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Media Manager positions, which can be used as a reference in future career path planning. As a Digital Media Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Media Manager. You can explore the career advancement for a Digital Media Manager below and select your interested title to get hiring information.
If you are interested in becoming a Digital Media Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Media Manager for your reference.
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Quotes from people on Digital Media Manager job description and responsibilities
Digital media managers oversee the development, production, and review of a site’s content, from videos to blog posts.
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Researching, strategizing with other professionals and creating content for successful campaigns.
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Responsible for maintaining a brand's online presence and sales by working on various marketing campaigns.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Digital Media Manager jobs
Digital media managers can also benefit from having excellent communication skills, as they have to maintain communication with their clients and fellow creatives.
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Apply for certification as a digital marketing professional.
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The target of most digital productions are more than likely already consumers of some sort of digital media.
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Social media managers need to be adept at using their marketing channel.
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Step 3: View the best colleges and universities for Digital Media Manager.