At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs. Come join us in delivering better outcomes for our clients around the world! The financial industry is evolving rapidly. At the forefront of that evolution is digital - an efficient conduit to build relationships, simplify tasks and ensure firm accessibility (on the client’s terms) throughout the experience. Today, without question, social media plays an integral part in the digital flow. As a member of the Global Marketing team, the Social Media Analyst will help shape Franklin Templeton’s social media strategy at a global scale. This individual will be responsible for analyzing the performance of firm-wide social media efforts (paid and organic) and deriving actionable insights that inform strategy. This individual will conduct both proactive and reactive social listening to better understand the landscape of conversations taking place online about our brand, our lines of business and other crucial initiatives. This person will conduct regular competitive analysis to stay abreast of trends and opportunities in the asset management social media space, monitor and escalate incoming comments and messages to ensure timely and appropriate responses. The individual will also manage the governance of our social media presence – working with legal and compliance to ensure all social media activity is properly published, monitored and archived and social media policies are followed and revised as needed. What are the ongoing responsibilities of a Social Media Analyst? Social media analytics reporting (paid and organic) which involves rigorous internal tagging, establishing internal and external benchmarks, and deriving actionable insights from these reports Conduct competitor analysis to stay abreast of trends, opportunities and to adjust our strategy as needed Partner with compliance and act as a liaison with other departments to ensure all social media activity conforms to compliance and regulatory guidelines, policies are accurately and thoroughly communicated and adhered to, and all content is properly archived Manage all aspects of social media administration including, but not limited to, account security, admin governance for internal and external authorized posters, account connection to third party tools and parking of social media handles Reactive and proactive social listening to better understand conversations happening online about our global brand Daily moderation and escalation of incoming comments and direct messages Monitor the social accounts of our corporate partners and ensure the firm is following the appropriate accounts. Create social media security and risk mitigation strategies by identifying key decision-makers and a clear approval workflow Partner with Corporate Communications to create crisis management plans What ideal qualifications would help someone be successful? Bachelor's degree or equivalent experience Experience working in social media in a highly regulated industry, ideally with a focus on social media governance and analytics reporting Financial services marketing experience highly preferred, with a strong understanding of financial services Advanced knowledge of LinkedIn, Meta, Twitter/X, Sprout Social, Hearsay and Datorama metrics dashboards The ability to digest analytics and derive actionable insights from the data Outstanding communication and relationship-building skills Ability to work independently; participates in determining objectives of assignment; plans, schedules and arranges own and team’s activities in accomplishing objectives Advanced knowledge of Microsoft Excel and PowerPoint Experience with building social listening reports using Boolean logic Meticulous attention to detail Experience in anticipating, mitigating and solving for security breaches and other potential risks The experience and judgement to make urgent but effective decisions in challenging situations #ASSOCIATE #LI-Hybrid Job Level: Individual Contributor Experience our welcoming culture and reach your professional and personal potential! Building teams with diverse skills, backgrounds, and experiences has always been important to us. Cultivating an inclusive culture where employees feel safe to share their voices is not only beneficial for our people, but also drives innovation and enables us to deliver better client outcomes. So, no matter your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We will provide you with tools, resources, and learning opportunities to help you excel in your career and personal life. Hear more from our employees We want our employees to be at their best. By joining us, you will connect with a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for staying physically and mentally healthy, saving for life's adventures, taking care of your family members, or making a positive impact in your community, we aim to have you covered. Learn more about the wide range of benefits we offer at Franklin Templeton Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation. As part of our commitment to fostering a diverse and inclusive work environment, we welcome applicants with flexible working arrangements in their current roles or those seeking a flexible working pattern. We encourage you to communicate any preferences for flexible working so that we can consider this during our hiring process. Additionally, returners – individuals who have taken a break from work – are also encouraged to explore our job opportunities. As a registered UK Disability Confident Committed Employer, we encourage you to disclose if you consider yourself to have a disability as part of your application. This information enables us to provide the necessary support and leverage your unique talents effectively. If you believe that you need an accommodation to search for or apply for one of our positions, please send an email to accommodations@franklintempleton.com. In your email, please include the arrangement you are requesting and the job title and job number you are applying for. We will review the request and make a best effort to enact the arrangement. It may take up to three business days to receive a response to your request. Please note that only requests for arrangements will receive a response. When you become part of Franklin Templeton, you’ll join a company dedicated to progress. A company that doesn’t settle. One where we pursue our ambitions with energy and persistence. That’s why it’s so important that we empower and encourage the progress of our employees. From our welcoming, inclusive, and flexible culture – to our global and diverse business, we provide opportunities to help you reach your potential while contributing to ours. At Franklin Templeton, we embrace individual differences and value perspectives brought by global diversity. And, although we are all different, we have one thing in common: we are dedicated to what we do. So whether you're starting your career journey, are well on your way, or are seeking a new direction, you'll find the support you need to grow your career with us. Come, join us, and help us shape the future of the global asset management industry! Get to know us better