FADING WEST - "We build community" Fading West exists to build thriving and connected communities by reimagining the construction industry.

Our vision is to eliminate the housing crisis for the workforce and the communities they serve.

Our mission is to create attainable, high-quality, architecturally interesting, diverse communities for the workforce.

To accomplish this, we fully integrate design, development, manufacturing, and construction in a single LEAN value stream.

CORE VALUES We Care for People We Keep Our Promises We Hate Waste We Love Challenges We Simplify & Standardize We Excel & Outperform OUR CULTURE Strong Work Ethic, Fun, Learning, and Humility Fading West employees : do not need to be managed consistently impress the team with their insights and output are wicked smart but dont take themselves too seriously have a passion for the companys success without ego or pride in ownership are teachable, collaborative, and committed to continual learning, growth, and personal development Problem-Solving in a Challenging, Changing, and Flexible Organization Fading West employees : Challenge the norms and think outside the box enjoy the excitement of figuring out the how that accomplishes the what we are trying to achieve Manage Complexity and Simplify Systems Fading West employees : enjoy managing complexity to create efficient systems and processes that reduce waste and increase simplicity Strategic Visionary Thinking Fading West employees : Help develop strategies to achieve the objectives of the business plan to maximize return and minimize risk Relationships and Mission Fading West employees : Place a high value on relationshipsAre discerning, highly relational, people connectorsPromote and maintain Fading Wests core values and mission statementAre inclusive and build a culture where difference and creativity are valuedBelieve diversity drives innovation POSITION SUMMARY The Marketing Coordinator brings unique value to Fading West by developing strategies to effectively tell its story and to promote the Fading West brand across all its divisions and projects.

This individual will also ensure that we have a cohesive branding message and marketing collateral for all divisions of Fading West.

Responsibilities Digital Marketing Manage all Fading West social media accounts including creation, strategy and content.

Choose and direct creative partners / subcontractors to manage social media accounts where applicable.Manage all Fading West websites including creation, content and updates.

Coordinate email marketing campaigns.

Manage email database and work with Fading West divisions to devise strategy, content and execution of email campaigns to accomplish divisional goals.

Creative / Branding Support Fading West with graphic design, presentations and copywriting.Use photography and video to support Fading West in telling its story and in its sales strategy.

Work with the Fading West team to put on promotional events.

Lead the coordination of advertising, hosting and executing the events.

Serve as liaison to media for events.Assist Fading West team with recruiting team members through advertising, job fair events and fostering strategic relationships.

Project Management Manage all Fading West marketing initiatives regardless of divisions.Lead marketing and promotional efforts to launch new Fading West projects including web / social presence, branding, sales strategies and storytelling.

Work closely with divisions to set quarterly marketing goals and plans.

Public Relations Aid in drafting public statements as needed or requestedRespond to information requests from mediaHelp organize promotional events with various teams in the organizationAttend various public facing events Qualifications Bachelors Degree in marketing, communications, business or equivalent.

4-6 years of relevant experience and increasing responsibility in coordinator and marketing related activities.Experience with Photoshop, InDesign (or equivalent), Social Media Mgt.

Platforms, CRM platform, Square Space (or equivalent) and Microsoft Suite.Strong written and verbal communication skillsEntrepreneurial mindset and a desire to grow a function exponentially within a growing company.

Last updated : 2024-08-29