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About Fair Trade USA
At Fair Trade USA, we’re leading the charge toward sustainable development and conscious capitalism by forming fair and honest partnerships across the globe. We believe in community, we’re excited about change, and we hire driven, talented change makers who share our vision.
Founded in 1998, we are the leading third-party certifier of Fair Trade products in North America. Our unique market-based model for sustainability links millions of farms and factories around the world to over 1,500 leading brands and retailers through more transparent, equitable trading partnerships. Impact is our North Star: to date, we have channeled over $1 billion in additional income to hardworking families and communities around the world.
Fair Trade has emerged as one of the most promising models of conscious capitalism today. We are recognized for improving the working conditions and living standards of farmers and workers while protecting the environment. At the same time, we strengthen global supply chains and enable sustainability to drive profitability for the business community. For the end consumer, Fair Trade is an easy way to align our values with our purchasing decisions, voting with our dollars for a better world.
Our model has incredible leverage: for every $1 that we invest in building the Fair Trade market and movement, we are creating $4 in increased income for farmers and workers. Because of this unprecedented 4x1 “social return on investment” and community impact, we are a four-time winner of Fast Company’s "Social Capitalist of the Year" award and have been recognized as a leading social venture by the Skoll Foundation, Clinton Global Initiative, Ashoka, and the World Economic Forum.
The Role
The Consumer Marketing Manager is an exciting opportunity to contribute to the vision and strategies that will deliver a deep and robust community of fair trade consumers, donors, and advocates. This role will continue the evolution of our consumer activation and cultivation strategy to exponentially grow the number of individuals in our fair trade network, as well as the necessary engagement strategies to lead them to take meaningful action. This person will contribute to the design of the future fair trade consumer community, leading the cultivation, activation, and maintenance of our consumer marketing strategy – from social media and user journeys to email marketing and promotions aligned with the marketing plan and organizational goals. Our goal is to build a program that progresses individuals from awareness to engagement and from purchase to advocacy and/or donation.
This person will have a passion for unlocking individual action to create positive change, building online communities of purpose, familiarity with technology platforms that allow that, and the vision to align those efforts with the growth and impact goals of the organization.
We celebrate diversity of all kinds and are committed to creating an inclusive culture built on a foundation of respect for all individuals. We seek to hire, develop, and retain talented people from all backgrounds. Individuals from non-traditional backgrounds, historically marginalized, or underrepresented groups are strongly encouraged to apply.
Key Responsibilities
Qualifications
Required Skills, Experience, & Knowledge
Education & Training
Technology & Software
Our Workplace
At Fair Trade USA, we are a mission-driven organization and are deeply committed to fostering an environment that is built on the principles of JEDI; a just, equitable, diverse, and inclusive community for all. We are committed to upholding an inclusive workplace where all people feel equally respected and valued, and where we can all thrive. We are a proud equal opportunity employer and welcome applicants from every educational background, gender identity and expression, sexual orientation, age, race, ethnicity, national origin and ancestry, veteran status, marital or family status, and disability.
We believe in empowering our teams to choose to do their best work and grow at Fair Trade USA. We offer a comprehensive compensation approach including salary, performance-based bonuses, and employee recognition awards, and a generous and thoughtful approach to employee benefits which include:
Full Time
$97k-126k (estimate)
07/03/2024
07/16/2024
befair.org
OAKLAND, CA
25 - 50
1998
Private
PAUL RICE
$5M - $10M
Scientific Services
Fair Trade USA is a nonprofit organization that works for the economic development of farmers.
The following is the career advancement route for Consumer Marketing Manager positions, which can be used as a reference in future career path planning. As a Consumer Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Consumer Marketing Manager. You can explore the career advancement for a Consumer Marketing Manager below and select your interested title to get hiring information.