About Faire
Faire is an online wholesale marketplace built on the belief that the future is local - independent retailers around the globe are doing more revenue than Walmart and Amazon combined. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town - we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.
By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We're looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.
About this role
We're looking for a Product Marketing Lead to join Faire's product marketing team, where our mission is to inspire customers to adopt and use Faire products.
In this role, you'll help set the vision and strategy for the retailer side of Faire's marketplace. You'll generate reasons to believe Faire is where retailers can do their wholesale ordering seamlessly and get the best value-whether they're looking for the freshest inventory or buying tried and tested staples.
You'll be a key team member in developing long-term strategies to reach both existing and prospective retailer customers, while launching new products and features that support a compelling and connected retailer customer story. You'll be accountable for developing thoughtful positioning, messaging, and complex multi-channel go-to-market (GTM) activations that will resonate deeply with retailers and inspire them to use and grow their business on Faire.
The ideal candidate is a high-energy, collaborative teammate and leader who's passionate about creating value for small business communities around the world, using GTM strategies to inspire action, and directing cross-functional teams towards a shared goal.
What you'll do

• Drive GTM strategy and execution for new features and products that support the goal of making Faire the best place for retailers to discover new brands and order from brands they love
• Develop longer-term marketing strategies that uplevel the value props between various products into compelling and connected retailer customer stories
• Collaborate with product, design, strategy, and research to inform how we design new products to be customer-centric and structure product launch stages (e.g., validation, pilot, full launch) to balance impact and speed to market
• Develop strong positioning and messaging for how we communicate new features , grounded in a deep understanding of how they affect customers
• Create high-impact GTM materials across channels including email, landing pages, blog posts, and webinars-segmented strategically to meet our customers' needs
• Rally cross-functional teams across product, sales, success, and customer experience to ensure teammates across Faire are equipped to support and educate our customers consistently
• Collaborate with partners across marketing including content, brand marketing, communications, and social to design and execute 360° marketing campaigns to support launches
• Demonstrate data-driven rigor to set goals, track the performance of marketing initiatives , iterate based on learnings, and influence the product roadmap

Qualifications

• 8 years or equivalent experience in product marketing and/or other marketing disciplines
• Experience independently designing and leading customer-facing GTM efforts that drive new customer acquisition and/or adoption of a product or feature
• Demonstrated creativity in activating a variety of marketing channels and cross-functional teams to deliver the right product story to the right customer at the right time
• Extraordinary ability to develop and manage work plans that are multi-team, multi-month, and multi-step with precision
• Experience scoping, directing, and motivating others (e.g., fellow product marketers, cross-functional collaborators, agency partners, etc.) toward a shared goal
• Responsibility for and success in setting and moving metrics through marketing
• Excellent written communication skills-especially the ability to produce copy that is simple, human, and empowering

Salary Range
San Francisco: the pay range for this role is $161,000 - $221,500 per year.
This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.
This role will be in-office on a hybrid schedule - Faire employees will be expected to go into the office 2 days per week on Tuesdays and Thursdays, effective the week of January 13, 2025. Additionally, in-office roles will have the flexibility to work remotely up to 4 weeks per year.
Applications for this position will be accepted for a minimum of 30 days from the posting date.
Why you'll love working at Faire

• We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
• We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
• We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
• We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We're backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.
Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.
Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)