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Director, Product Marketing - Fanatics Collect
Fanatics, Inc Los Angeles, CA
$138k-174k (estimate)
Full Time | Sports & Recreation 2 Weeks Ago
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Fanatics, Inc is Hiring a Director, Product Marketing - Fanatics Collect Near Los Angeles, CA

About Fanatics Collect:

Fanatics Collect is a technology company dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, creative thinkers, and operators obsesses over how to create the ultimate collector experience with our two core products - Collect, the most trusted and dynamic collector focused marketplace, and Live, the most fun and entertaining live shopping experience in collecting.

We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90 million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a small, nimble, ambitious team building products from the ground up.

If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

The Role:

As part of the Marketing team at Fanatics Collect, we are seeking an experienced Product Marketing leader to drive and manage key product initiatives and concepts. This candidate will spend a majority of their time developing and executing strategies that support Fanatics Collect’s audience growth, while keeping an eye on overall performance and incorporating customer feedback to improve our products and services. To be successful, the candidate will bring a combination of strategic and creative vision, strong communication skills, collaborative mindset, and product marketing experience, including internationally. Additionally, the ideal candidate has worked in highly cross-functional, dynamic environments built to move fast with a lot of urgency. Finally, the ability to ruthlessly prioritize, and pivot quickly as needed to manage changing priorities is second nature to this position.

Responsibilities:

  • Bring a point of view to the team, informing and guiding strategic decisions related to product marketing
  • Lead the consumer insights practice inclusive of qualitative and quantitative research, establishing a culture of consumer obsession internally
  • Represent the customers point of view internally with Product, Design, Marketing and other cross-functional teams in the prioritization, design and development of innovative experiences, and identify future opportunities for audience growth
  • Lead the definition and development of the business strategy across the organization that is grounded in the consumer journey framework, user insights and market dynamics
  • Develop value propositions for key product concepts that, in partnership with Product, Design, Engineering and Marketing teams, demonstrate clear impact on strategic growth goals.
  • Partner with Commercial and Product teams to identify and refine PMF in international markets
  • Own GTM for key product launches and moments, and awareness, intent and qualified demand throughout product life
  • Partner with the brand marketing team on the development of marketing programs and strategies that tap into consumer insights

Qualifications:

  • 8 years experience with product marketing for digital consumer products, preferably marketplaces
  • Combination of strategic product marketing experiences and hands-on tactical execution
  • Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
  • Experience working in a cross-functional capacity within a fast-paced, changing environment
  • Experience delivering product launch results with internal and external partners including Production, Brand, Sales and External Communications

Preferred Qualifications

  • Product Marketing experience with consumer marketplaces
  • Product Marketing experience of international launches
  • Experience with both early-stage products/marketplaces and established products/marketplaces​​​​​​​
  • Experience with end-to-end product lifecycle management
  • BA/BS degree in marketing, business, product development, or related field

The salary range for this position is $173,000- $217,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Sports & Recreation

SALARY

$138k-174k (estimate)

POST DATE

06/08/2024

EXPIRATION DATE

08/06/2024

WEBSITE

footballfanatics.com

HEADQUARTERS

ORANGE PARK, FL

SIZE

1,000 - 3,000

FOUNDED

1995

TYPE

Private

CEO

MITCH TRAGER

REVENUE

$1B - $3B

INDUSTRY

Sports & Recreation

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About Fanatics, Inc

Fanatics is a California-based sports merchandise retailer that sells sports apparel, equipment, clothing, and accessories.

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