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Director, Social Strategy
$155k-193k (estimate)
Full Time | Sports & Recreation
1 Month Ago
Fanatics, Inc is Hiring a Director, Social Strategy Near New York, NY
Job DescriptionAs the Director of Social Strategy, you will be responsible for overseeing and managing strategic vision for Fanatics social presence and the social team’s relationships with all key stakeholders. Your primary focus will be to help identify Fanatics Sportsbook’s (FBG’s) social objectives and goals, and to help develop and execute effective engagement campaigns that align with these objectives.
In this role, you will act as the point of connection between the different internal stakeholders within the wider company, understanding the marketing goals for FBG and helping to identify the opportunities that we can level up to become brand moments.
You will foster and build relationships with your internal social peers as well as with external partners across agency and platform teams in order to ensure we are working towards a common goal and set of KPIs.
The base salary range for this role is $148,000 per year - $185,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming and an equity award. *Salary range is listed in USD; ranges will change based on country of residence
In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $500 to set up your home office!
For information about our benefits, please visit https://benefitsatfanatics.com/
Responsible For
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
OrganizationLaunched in 2021, Fanatics Betting and Gaming is the online and retail sports betting and online gaming business of Fanatics. In August 2023, Fanatics Betting and Gaming closed on the operating businesses of PointsBet USA in eight states to accelerate its plans in the gaming space with additional state closings to continue throughout the year. Using a two-brand approach that features Fanatics Sportsbook and PointsBet, a Fanatics Experience, Fanatics Betting and Gaming now operates in 11 states for legal sports betting, four states for online casino and 42 states for horse racing (ADW). The Fanatics Sportsbook is the most rewarding online sportsbook with up to 5% back in FanCash on every bet and makes being a fan easy with fast signup, easy betting, transparent withdrawals, industry leading search functionality and a curated Discover page with the sports and bets that matter most to a customer. The Fanatics Sportsbook has two retail locations in Ohio and one location in Maryland – all connected to a pro sports team’s stadium.Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting and online gaming business of Fanatics. In August 2023, Fanatics Betting and Gaming closed on the operating businesses of PointsBet USA in eight states to accelerate its plans in the gaming space with additional state closings to continue throughout the year. Using a two-brand approach that features Fanatics Sportsbook and PointsBet, a Fanatics Experience, Fanatics Betting and Gaming now operates in 11 states for legal sports betting, four states for online casino and 42 states for horse racing (ADW). The Fanatics Sportsbook is the most rewarding online sportsbook with up to 5% back in FanCash on every bet and makes being a fan easy with fast signup, easy betting, transparent withdrawals, industry leading search functionality and a curated Discover page with the sports and bets that matter most to a customer. The Fanatics Sportsbook has two retail locations in Ohio and one location in Maryland – all connected to a pro sports team’s stadium.Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting and online gaming business of Fanatics. In August 2023, Fanatics Betting and Gaming closed on the operating businesses of PointsBet USA in eight states to accelerate its plans in the gaming space with additional state closings to continue throughout the year. Using a two-brand approach that features Fanatics Sportsbook and PointsBet, a Fanatics Experience, Fanatics Betting and Gaming now operates in 11 states for legal sports betting, four states for online casino and 42 states for horse racing (ADW). The Fanatics Sportsbook is the most rewarding online sportsbook with up to 5% back in FanCash on every bet and makes being a fan easy with fast signup, easy betting, transparent withdrawals, industry leading search functionality and a curated Discover page with the sports and bets that matter most to a customer. The Fanatics Sportsbook has two retail locations in Ohio and one location in Maryland – all connected to a pro sports team’s stadium.
In this role, you will act as the point of connection between the different internal stakeholders within the wider company, understanding the marketing goals for FBG and helping to identify the opportunities that we can level up to become brand moments.
You will foster and build relationships with your internal social peers as well as with external partners across agency and platform teams in order to ensure we are working towards a common goal and set of KPIs.
The base salary range for this role is $148,000 per year - $185,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming and an equity award. *Salary range is listed in USD; ranges will change based on country of residence
In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $500 to set up your home office!
For information about our benefits, please visit https://benefitsatfanatics.com/
Responsible For
- Being a strategic lead on all things social, including the identification of social KPIs and the development of a social strategy and plan to achieve them
- Collaborating with all relevant internal FBG teams, stakeholders and leadership to understand FBG’s business goals and marketing objectives and to ensure these are translated into our social strategy
- Collaborating with other social teams across the Fanatics business to (i) facilitate cross brand learning and to (ii) identify and exploit opportunities to increase effectiveness
- Working closely with your content colleagues across the wider Fanatics business to inform, develop and distribute engaging content (including but not limited to digital shows, platforms partnerships and influencer campaigns)
- Working closely with creative teams and agency partners to develop compelling engagement campaigns that are closely tied to FBG’s planned advertising campaigns
- Overseeing the execution of campaigns, ensuring they are delivered on time and within budget
- Effectively managing the social budgets, ensuring optimal allocation of resources to achieve campaign objectives
- Monitoring and analyzing campaign performance in collaboration with our agency partners, providing the wider team and stakeholders with regular updates and insights
- Creating a framework for the social and content team to facilitate data and analytics to optimize campaigns and improve results
- Staying informed about industry trends, competitor activity, and emerging technologies to deliver strategic improvements to planned activity
- Leading the social team with a people first approach and a forensic focus on people development
- Being a thought leader on all things content and social and playing a crucial leadership role across the wider content and social team
- Proven experience in social media and brand marketing, with a focus on strategic planning and campaign execution (4-5 year’s experience)
- Bachelor's degree in marketing, advertising, business, or a related field strongly preferred
- Strong communication and interpersonal skills
- Excellent project management and organizational abilities
- Analytical mindset with the ability to derive insights from data
- Demonstrated ability to work in a fast-paced, dynamic environment
- Excellent people leadership skills
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
OrganizationLaunched in 2021, Fanatics Betting and Gaming is the online and retail sports betting and online gaming business of Fanatics. In August 2023, Fanatics Betting and Gaming closed on the operating businesses of PointsBet USA in eight states to accelerate its plans in the gaming space with additional state closings to continue throughout the year. Using a two-brand approach that features Fanatics Sportsbook and PointsBet, a Fanatics Experience, Fanatics Betting and Gaming now operates in 11 states for legal sports betting, four states for online casino and 42 states for horse racing (ADW). The Fanatics Sportsbook is the most rewarding online sportsbook with up to 5% back in FanCash on every bet and makes being a fan easy with fast signup, easy betting, transparent withdrawals, industry leading search functionality and a curated Discover page with the sports and bets that matter most to a customer. The Fanatics Sportsbook has two retail locations in Ohio and one location in Maryland – all connected to a pro sports team’s stadium.Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting and online gaming business of Fanatics. In August 2023, Fanatics Betting and Gaming closed on the operating businesses of PointsBet USA in eight states to accelerate its plans in the gaming space with additional state closings to continue throughout the year. Using a two-brand approach that features Fanatics Sportsbook and PointsBet, a Fanatics Experience, Fanatics Betting and Gaming now operates in 11 states for legal sports betting, four states for online casino and 42 states for horse racing (ADW). The Fanatics Sportsbook is the most rewarding online sportsbook with up to 5% back in FanCash on every bet and makes being a fan easy with fast signup, easy betting, transparent withdrawals, industry leading search functionality and a curated Discover page with the sports and bets that matter most to a customer. The Fanatics Sportsbook has two retail locations in Ohio and one location in Maryland – all connected to a pro sports team’s stadium.Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting and online gaming business of Fanatics. In August 2023, Fanatics Betting and Gaming closed on the operating businesses of PointsBet USA in eight states to accelerate its plans in the gaming space with additional state closings to continue throughout the year. Using a two-brand approach that features Fanatics Sportsbook and PointsBet, a Fanatics Experience, Fanatics Betting and Gaming now operates in 11 states for legal sports betting, four states for online casino and 42 states for horse racing (ADW). The Fanatics Sportsbook is the most rewarding online sportsbook with up to 5% back in FanCash on every bet and makes being a fan easy with fast signup, easy betting, transparent withdrawals, industry leading search functionality and a curated Discover page with the sports and bets that matter most to a customer. The Fanatics Sportsbook has two retail locations in Ohio and one location in Maryland – all connected to a pro sports team’s stadium.
Job Summary
JOB TYPE
Full Time
INDUSTRY
Sports & Recreation
SALARY
$155k-193k (estimate)
POST DATE
05/18/2024
EXPIRATION DATE
07/10/2024
WEBSITE
footballfanatics.com
HEADQUARTERS
ORANGE PARK, FL
SIZE
1,000 - 3,000
FOUNDED
1995
TYPE
Private
CEO
MITCH TRAGER
REVENUE
$1B - $3B
INDUSTRY
Sports & Recreation
Related Companies
About Fanatics, Inc
Fanatics is a California-based sports merchandise retailer that sells sports apparel, equipment, clothing, and accessories.
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