1 Senior Director of Brand Strategy, Programs, and Influencer Engagement Job in San Mateo, CA
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Senior Director of Brand Strategy, Programs, and Influencer Engagement
$230k-281k (estimate)
Full Time | Sports & Recreation
3 Weeks Ago
Fanatics, Inc is Hiring a Senior Director of Brand Strategy, Programs, and Influencer Engagement Near San Mateo, CA
Job DescriptionSenior Director of Brand Strategy, Programs, and Influencer EngagementCompany OverviewFanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
Position: Senior Director of Brand Strategy, Programs, and Influencer EngagementThe Senior Director of Brand Strategy, Programs, and Influencer Engagement is a pivotal leadership role within Fanatics, responsible for orchestrating a comprehensive brand strategy that resonates across all facets of our digital and physical presence. This role is instrumental in integrating strategic marketing initiatives, innovative brand programs, and influential partnerships to strengthen Fanatics' brand equity and fan engagement worldwide.
Located within the dynamic Global Brand Team and reporting directly to the Global Head of Brand, your role is at the heart of Fanatics' brand evolution and brand expansion. You are charged with crafting a cohesive and dynamic brand strategy that spans digital and physical realms, connecting deeply with our global community of sports fans. You will architect and execute innovative brand programs that not only resonate with our audience but also set new industry standards for fan engagement and loyalty. Central to your role is the strategic development and management of our influencer program, where you will forge and nurture partnerships with key sports influencers, athletes, and content creators to amplify our brand's presence and message. Your leadership will ensure that all initiatives — from influencer collaborations to targeted brand programs — are seamlessly integrated and aligned with Fanatics' overall business objectives, driving brand awareness, and fostering a passionate fan base. Through your visionary approach and strategic acumen, you will elevate Fanatics' brand identity and create unforgettable experiences for sports fans worldwide, reinforcing Fanatics' position as a leader in the sports merchandise and fan engagement industry.
By joining our team, you'll play a key role in shaping the future of sports fandom, creating innovative pathways for fans to engage with sports, and building a brand that stands at the intersection of sports, technology, and fan engagement.
Key Responsibilities
The expected salary range for this role is based on job-related knowledge, skills, and experience. This role is also eligible for the Fanatics Commerce annual bonus program and an equity award. Salary range is listed in USD and will be determined in part by a successful candidate’s geographic location.Fanatics is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an @ fanatics.com or @ fanatics.co.uk email address. For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.
NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our Candidate Privacy Policy-CA
About UsFanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
OrganizationFanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
Position: Senior Director of Brand Strategy, Programs, and Influencer EngagementThe Senior Director of Brand Strategy, Programs, and Influencer Engagement is a pivotal leadership role within Fanatics, responsible for orchestrating a comprehensive brand strategy that resonates across all facets of our digital and physical presence. This role is instrumental in integrating strategic marketing initiatives, innovative brand programs, and influential partnerships to strengthen Fanatics' brand equity and fan engagement worldwide.
Located within the dynamic Global Brand Team and reporting directly to the Global Head of Brand, your role is at the heart of Fanatics' brand evolution and brand expansion. You are charged with crafting a cohesive and dynamic brand strategy that spans digital and physical realms, connecting deeply with our global community of sports fans. You will architect and execute innovative brand programs that not only resonate with our audience but also set new industry standards for fan engagement and loyalty. Central to your role is the strategic development and management of our influencer program, where you will forge and nurture partnerships with key sports influencers, athletes, and content creators to amplify our brand's presence and message. Your leadership will ensure that all initiatives — from influencer collaborations to targeted brand programs — are seamlessly integrated and aligned with Fanatics' overall business objectives, driving brand awareness, and fostering a passionate fan base. Through your visionary approach and strategic acumen, you will elevate Fanatics' brand identity and create unforgettable experiences for sports fans worldwide, reinforcing Fanatics' position as a leader in the sports merchandise and fan engagement industry.
By joining our team, you'll play a key role in shaping the future of sports fandom, creating innovative pathways for fans to engage with sports, and building a brand that stands at the intersection of sports, technology, and fan engagement.
Key Responsibilities
- Strategic Influencer Program Leadership: Spearhead the strategic development and execution of a comprehensive influencer program, establishing a strategy that integrates with the overarching brand strategy, identifying potential partnerships, and measuring success through clear metrics.
- Brand Strategy Development: Design and implement integrated brand strategies to elevate brand awareness, engagement, and loyalty across various platforms, ensuring these strategies effectively communicate Fanatics' values, mission, and objectives.
- Innovative Program Initiation: Launch brand programs from the ground up, aligning them with Fanatics' global brand strategy to bolster brand health and market position, with a particular focus on digital innovation and fan engagement.
- Cross-functional Collaboration: Collaborate with cross-functional teams, including Product, Sales, and Customer Service, to ensure brand consistency and optimize the impact of marketing efforts. Work closely with internal and external stakeholders to ensure seamless integration of new programs into the existing brand ecosystem.
- Market Analysis: Analyze market trends and competitor strategies to identify opportunities for brand growth and differentiation. Utilize this analysis to design frameworks for new brand initiatives that enhance brand visibility, engagement, and reputation.
- Program Management and Evaluation: Develop and manage comprehensive project plans for the launch of new brand programs, overseeing all phases from concept through execution and post-launch analysis. Implement a process for continuous evaluation and refinement of brand programs, ensuring they adapt to changing market conditions and align with brand evolution.
- Team Leadership and Development: Lead, mentor, and develop a high-performing team of marketing and brand professionals, encouraging creativity, innovation, and excellence in all aspects of their work. Foster strong relationships with key stakeholders, influencers, and external agencies to amplify our brand presence and reach.
- Metrics and KPIs: Establish Brand Health Model, proxy metrics and KPIs to assess the success of brand programs, using data to inform future strategies and initiatives. Ensure that new programs are innovative, on-brand, and effectively reach target audiences, driving brand awareness and loyalty.
- Fan Data Insights: Utilize fan data and analytics to inform strategy development, gaining insights into fan preferences and behaviors to drive targeted brand programs and campaigns.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 15 years of experience in brand and marketing, with a proven track record in developing successful strategies, campaigns, and brand programs, such as influencer marketing.
- Strong strategic and analytical skills, with the ability to turn insights into actionable brand strategies.
- Deep understanding of the digital marketing landscape, including social media platforms, content marketing, and analytics tools.
- Creative thinker with a passion for brand storytelling and the ability to craft compelling narratives that engage and motivate audiences.
- Exceptional communication skills, with the ability to articulate complex strategies to a variety of stakeholders, including senior executives, partners, and team members, fostering an environment of transparency and collaboration.
The expected salary range for this role is based on job-related knowledge, skills, and experience. This role is also eligible for the Fanatics Commerce annual bonus program and an equity award. Salary range is listed in USD and will be determined in part by a successful candidate’s geographic location.Fanatics is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an @ fanatics.com or @ fanatics.co.uk email address. For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.
NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our Candidate Privacy Policy-CA
About UsFanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
OrganizationFanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
Job Summary
JOB TYPE
Full Time
INDUSTRY
Sports & Recreation
SALARY
$230k-281k (estimate)
POST DATE
06/06/2024
EXPIRATION DATE
07/20/2024
WEBSITE
footballfanatics.com
HEADQUARTERS
ORANGE PARK, FL
SIZE
1,000 - 3,000
FOUNDED
1995
TYPE
Private
CEO
MITCH TRAGER
REVENUE
$1B - $3B
INDUSTRY
Sports & Recreation
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About Fanatics, Inc
Fanatics is a California-based sports merchandise retailer that sells sports apparel, equipment, clothing, and accessories.
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