About Us:

Fello is a fast-growing, VC-backed startup on a mission to empower real estate agents and teams with the tools they need to thrive in today's industry. We're revolutionizing the real estate landscape by providing cutting-edge technology and solutions designed to help agents succeed. Our platform is tailor-made for real estate professionals, and our team is made up of industry experts and innovative thinkers. If you're excited about being part of a growing team with a fresh take on real estate, we'd love to meet you!

About The Role:

The purpose of the Product Marketing Manager is to support go-to-market strategies and be our expert on our market, buyers, products and competitors.

This role will be directly responsible for establishing a thorough understanding of our ideal customers and key competitors, developing messaging and creating collateral, supporting the sales organization, and managing go-to-market strategies for product launches.

About You:

• Passionate about driving innovation and bringing cutting-edge SaaS solutions to market
• Ability to translate product features into compelling messaging and collateral pieces
• Takes an agile approach to project management and execution - faster, iterative cycles
• Loves collaborating cross-functionally and with customers
• Results-driven, consistently achieving or exceeding goals
• Ability to manage multiple projects, hit deadlines and has strong time management skills
• Self-starter, process-driven, and detail-oriented with the ability to thrive in an agile, dynamic, and fast-paced start-up environment

You Will:

• Proactively drive adoption, net retention, and expansion revenue
• Collaborate with Account Executives to handle onboarding, training, and renewals, and work with Solutions Teams to ensure integration and website changes align with customer goals
• Develop relationships with clients and facilitate communication between customers and internal teams
• Conduct quarterly business reviews and strategize with clients to meet their evolving needs
• Provide personalized onboarding and training for new customers
• Monitor customer usage and engagement to identify areas for improvement and provide solutions
• Encourage satisfied clients to provide testimonials, case studies, or referrals that can be used to demonstrate our value and attract new clients
• Collaborate with Product teams to share customer feedback and insights to inform product development and improve overall customer success

Qualifications:

Minimum Requirements

• 5 years in product marketing role (ideally in a B2B SaaS organization)
• Excellent written and verbal communication skills, strong story teller
• Highly-collaborative and enjoys working with and support a revenue team with collateral and training materials
• Proven track record of successful product launches and marketing campaigns
• Ability to translate product features into messaging and position to write and build materials
• Agile Project Management: Takes an agile approach to project management and execution, focusing on faster, iterative cycles to deliver on-time

Preferred Requirements

• Bachelor’s Degree in Marketing, Business, or related field
• Experience in B2B PropTech industries, Real Estate or SaaS backgrounds a strong plus
• Familiarity with project management tools strongly preferred (i.e. Asana, Click-up, etc…)

Our Benefits:

- Competitive salary with performance-based incentives

- Comprehensive health, dental, and vision insurance

- Generous vacation policy and paid holidays

- Flexible work schedule and remote work options

- Professional development opportunities and ongoing training

- Collaborative, supportive, and fun work environment

Apply now and start making a real impact with Fello!