1 Director of Marketing Job in Kentwood, MI
Fifth Wheel Freight is Hiring a Director of Marketing Near Kentwood, MI
About FWFFWF is a third-party logistics and transportation company headquartered in Grand Rapids, MI. Together, we have paved the way in the transportation industry since our founding in 2012. Our award-winning culture is devoted to empowering people and collectively creating an environment of excellence as we strive to move teammates, partners, and customers upward to create a lasting impact. As a 3PL, we specialize in full truckload (TL), less-than-truckload (LTL), drayage, rail, and international ground and air freight. FWF's services extend far beyond moving freight. In addition to logistics and transportation services, we provide ongoing leadership development , diversity, equity, and inclusion guidance , and specialized industry training . Learn more about us at fwf.com .
ResponsibilitiesInternal Communications
- Create a comprehensive internal communication strategy to ensure effective communication within the organization, aligning with the company's goals and objectives
- Collaborate with People Team to develop and implement initiatives that foster employee engagement, such as surveys, feedback mechanisms, recognition programs, and employee appreciation events
- Collaborate with department leaders to identify opportunities for improved communication and develop scalable processes to optimize communication
- Keep company employees informed on pertinent information such as upcoming initiatives, events, market insights, and changes within the organization
- Develop and maintain the brand identity of the company
- Create marketing materials, including brochures, one-pagers, and presentations
- Ensure brand consistency across all marketing channels and communications
- Execute email marketing campaigns to nurture leads and engage existing customers
- Manage social media accounts and create content to increase brand awareness and engage with FWF audiences
- Manage the company's website, ensuring it is up-to-date, user-friendly, and optimized for search engines
- Produce high-quality content such as blog posts, articles, and case studies relevant to the transportation/3PL industry
- Collaborate with internal subject matter experts to develop informative and engaging content for both internal and external audiences
- Identify relevant industry events, conferences, and trade shows for participation and sponsorship
- Collaborate with sales leadership to coordinate logistics for company attendance at events, including all necessary marketing materials and employee travel requirements
- Maximize opportunities for networking and lead generation at events
- 7 years in a marketing role, with 3 years of strategic/director experience
- Proficient in Microsoft Office, Adobe Suite, Canva
- Account-based marketing experience is a plus
- Driven, innovative, and ambitious
- Proficient written and verbal communicator
- $100,000 - $125,000 range based on skills and experience
- Health/Dental/Vision/Pet/Life/Disability insurance options after an initial 90-day training period
- 401(k) retirement plan with company match options after an initial 90-day training period
- Discounted gym membership
- Employee assistance and discount programs
- Dependent Care Reimbursement Account
- Paid time off, sick days, parental leave, and holidays
- Inc. 5000 Fastest-Growing Private Companies in America
- Inc. 5000 Regionals: Midwest
- A Transport Topics Top Freight Brokerage Firm
- Top Company for Women to Work for in Transportation
- Detroit Free Press Top Workplaces
- Michigan Celebrates Small Business 50 Companies to Watch
- West Michigan's Best and Brightest Companies to Work For
Job Summary
Full Time
Logistics Services
$166k-211k (estimate)
04/12/2024
07/11/2024
fifthwheelfreight.com
Kentwood, LA
<25
Logistics Services
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The job skills required for Director of Marketing include Leadership, Initiative, Presentation, Digital Marketing, Insight, Microsoft Office, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Marketing. Select any job title you are interested in and start to search job requirements.
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Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Director of Marketing job description and responsibilities
A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.
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A Marketing Director reports to the Chief Marketing Officer.
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The marketing director leads and guides the efforts of the marketing department.
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They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.
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They typically manage marketing of a business, organization, particular product or group of products.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Director of Marketing jobs
The director of marketing generally has at least five to 10 years of applicable experience.
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Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.
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Experience with digital marketing forms such as social media marketing and content marketing, required.
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Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.
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Director of Marketing requires some amount of technical expertise and experience.
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Step 3: View the best colleges and universities for Director of Marketing.
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