1120 Vice President of Marketing Jobs in New York, NY
Figure8 is Hiring a Vice President of Marketing Near New York, NY
ROLEReporting to the Chief Executive Officer, the Vice President of Marketing will be responsible for overseeing the company's end-to-end growth marketing efforts during a period of company expansion. This person will lead their global team to improve, execute and continue to define the comprehensive growth marketing plan that drives customer acquisition and top-line profitability across multiple online, in-person and field channels.
Requirements
- Owning the company's growth marketing vision, strategy, and plan to drive profitable topline growth and develop the company brands as a leader in location-based entertainment
- Utilizing data-driven insights, competitor strategies, and AI to optimize marketing and omni-channel strategies as well as enhance generative search, marketing campaign content and campaign analytics resulting in engagement with audiences at the right time, in the right place, with the right message.
- Directing all online and offline marketing programs including Paid Search, Out-of-Home, Email Marketing, Affiliates, Display, Retargeting, PR, Social, and other marketing partnerships to drive profitable customer acquisition and ticket sales
- Establishing benchmarks and tracking progress on results for business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and owning achievement of monthly KPIs
- Providing proactive insights and analysis on strategic challenges and marketing opportunities to senior leadership. Identifying new opportunities and determining the cost-effectiveness and ROI of various new initiatives.
- Refining, defining and seeking opportunities for continued innovation across the 12-24 month marketing plans for customer acquisition, retention and revenue growth
- Testing and implementing creative and innovative campaigns that drive user acquisition, engagement, and retention, leveraging cutting-edge strategies and emerging platforms to stay ahead of industry trends
- Maintaining and improving relationships with Operations Team and Museum sites to enhance our value proposition and offering with a focus on driving improvements in our guest experience and visitation
- Overseeing budgets and allocating resources effectively, also partnering with finance to develop and implement advanced analytical models and tools to support marketing efforts
- Leading and mentoring a global team, with a focus on growth, innovation and collaboration
The ideal candidate should also possess, at minimum, the following qualifications and attributes:
- 10 years' of experience in marketing, with a deep focus on upper-funnel brand marketing;
- Experience working across the full DTC marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix including online and offline channels;
- Combination of strong strategic thinking with the ability to translate quantitative and qualitative data and insights into a better customer experience and influence intelligent decision making across the business;
- Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent;
- Strong track record of collaboration with cross-functional teams;
- Familiarity with working in multi-city and/or in an international setting;
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Job Summary
Full Time
$292k-394k (estimate)
06/08/2024
12/03/2024
figure8.ai
San Carlos, CA
Related Companies
The job skills required for Vice President of Marketing include Insight, Marketing Strategy, Collaboration, Marketing Plans, Analysis, KPI, etc. Having related job skills and expertise will give you an advantage when applying to be a Vice President of Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Vice President of Marketing. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Vice President of Marketing positions, which can be used as a reference in future career path planning. As a Vice President of Marketing, it can be promoted into senior positions as a Chief Marketing Officer that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Vice President of Marketing. You can explore the career advancement for a Vice President of Marketing below and select your interested title to get hiring information.
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