Post Brothers is a nationally recognized leader in multifamily development, innovation, and sustainability, creating world-class mixed-use developments in top MSAs in the U.S., driven by class-A multifamily rental housing. As one of the largest vertically integrated developer-builder-owner-operators in the U.S., Post is a leader in both ground-up and adaptive reuse projects and has developed over $5bn of projects over the last 15 years and has an owned $2b pre-construction development pipeline of ~2,500 units in Philadelphia and Washington, DC.

The Content Director supports the Vice President of Marketing in execution of content across owned, paid, and organic channels across the Post Brothers portfolio. Weʼre looking for a true creative with excellent creative writing and visual skills. As the leader of the creative team, our Content Director will conceptualize and help execute content for a variety of projects (including print, web, mobile, video, and social media. Thorough research will be required to understand each individual propertyʼs brand, unique products/services, and marketing goals. The role will be supported by a Content / Social Media Manager role.

Reports to: VP of Marketing

Wage Status: Exempt (Ineligible for overtime)

Critical skill sets for this role include

• Inspired creative mind
• Experience with consumer facing promotional content
• Ability to concept visually stunning content ideas
• Great communicator across all levels
• Comfortable articulating ideas

Critical performance traits for this role include

• Able to receive and iterate off direct feedback
• Tastemaker; appreciates, consumes and studies good quality (i.e. think of the last hotel you stayed in or the last restaurant you dined).
• Student of luxury and aspirational brands
• Entrepreneurial self-starter; ability to thoughtfully self-direct
• Unafraid to have a perspective
• Will never accept “just fine”, always strive for great

Core Responsibilities

• Understand and execute the unique brand voice and target audiences of each asset.
• Dream up content for paid search, organic / paid social, video and display. Platforms include Meta, Google, Microso , TikTok, Pinterest, Snap, Linkedin.
• Concept and plan engaging email and social campaigns across the portfolio.
• Directly manage Post Brothers social channels including potential executive accounts.
• Provide verbiage for internal communications, signage, and B2B materials.
• Develop original copy and edit content for a range of corporate marketing and communications materials.
• Continually raise the bar on creativity, creating content that connects with the desired audience, creates an emotional connection and drives action.
• Oversee influencer strategy with thoughtful curation of influencers to produce on brand content that aligns with property marketing goals and audiences.
• Work with the VP of Marketing to oversee and execute video and photo productions to ensure the content meets the needs and goals of the properties.
• Thrive in a fast-paced, collaborative environment with a high-volume workload. ● Perform other duties or projects as assigned.

Skills and Qualifications

• Bachelorʼs degree in marketing, journalism, English, communications, or related discipline.
• Minimum 5 - 10 years professional content development experience with a solid portfolio of work.
• Exceptional writing and research skills.
• Ability to work independently and with a team to meet deadlines. ● Excellent organizational skill and multitasking ability.

Preferred Qualifications

• Experience writing promotional emails with a focus in high-end retail, hospitality, real estate or other relevant experiential industries.
• Proofreading experience and familiarity with standard style guides.
• Experience working with content management systems.
• A keen eye for detail and appreciation of great design.
• Self-motivated, creative, confident and energetic personality.

Post Brothers provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Post Brothers complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.