Innovative, Hudson Valley based designer/manufacturer/e-commerce business making amazing activity-based products looking to add a Digital Marketing Specialist to our awesome team. We’re talking cool stuff that makes the world a better place! If you are an enthusiastic multi-tasker that understands the latest trends in marketing, then you should be a part of our team!

You will be driving online engagement across digital and social media channels, including digital advertising, content development, social media efforts, and SEO management to continuously increase site visits, generate leads, and help convert leads to sales.

Ideal Qualifications:

• Bachelor’s degree in Marketing, Communications, Advertising, or Public Relations is preferred
• 3-5 years of similar or related experience
• Proven experience working with marketing automation platforms — HubSpot or similar marketing CRM platform preferred
• An independent, thoughtful, and reliable thinker who is self-motivated, organized, and great at multitasking, managing priorities, and meeting deadlines
• An excellent written and verbal communicator with attention to detail
• Experience with social media scheduling and calendars
• Ability to work independently (and to manage yourself) as part of a collaborative team
• Comfortable making sure your work adheres to brand guidelines and technical requirements
• Willing and able to learn new software as required
• Background in education, parks, or recreation is a plus

General responsibilities may include:

• Identify KPIs, measure campaign performance, generate insights, and produce regular reports to transform data into actionable recommendations
• Develop and implement marketing automation strategies to drive customer engagement, lead generation, and conversion
• Manage HubSpot platform, including database management and automated workflows
• Periodically review, analyze, and re-strategize all marketing campaigns

Social media:

• Create, strategize, and maintain the SM calendar, including sharing, posting and commenting
• Identify and forward all interesting and potential trends, initiatives, information for purposes of sales and marketing discussions, partnerships and collaborations
• Implement and manage social networking strategy and outreach to influencers

Content Emails:

• Create, manage, and monitor engagement of newsletters and sales email and periodically analyze and re-strategize about email performance

Website:

• Develop and improve content to increase SEO and increase marketing and sales opportunities
• Develop graphics and/or video concepts that enhance and support content

Blog:

• Create, manage and post new blog content on website including engaging with comments
• Manage outside bloggers

Conventions:

• Create, manage, and monitor convention email workflows and data for pre-event publicity and post-event follow-up
• Attend conventions and conferences as needed

Marketing Assets:

• Review and organize all print and digital marketing assets, making recommendations for improvement
• Create new marketing assets for new market expansions

Brand Ambassador:

• Conduct occasional office and factory tours and meet with prospective customers and community partners in the office
• Attend Chamber of Commerce and other networking events to make new connections and represent Fit and Fun in a professional manner.
• Attendance at some before/after hours events is necessary

Benefits include:

• Paid Vacation and Sick Time
• Paid Holidays
• Health Reimbursement Account
• Flexible schedule
• 1/2 day Fridays (year round)
• Casual and fun office environment
• Growth potential
• Employee discount program from industry-leading brands in travel, entertainment and retail

Monday - Friday schedule, full-time, on-site position.

• Due to the collaborative nature of the work we do, this is not a remote or hybrid position.
• Attendance at some before/after hours events is necessary.
• Some travel may be required.