Position Description

SUMMARY
The Marketing and Public Engagement Generalist supports the entire marketing and public engagement team, including in the areas of administrative tasks, public relations, social media, graphic design, website updates, community engagement and customer service. The Marketing Generalist also supports the implementation of marketing strategies and tactics that inform the public about Five Rivers MetroParks and attain the highest level of visibility and community support for the organization's mission, locations, programs and services.

Duties/Responsibilities

ESSENTIAL DUTIES AND RESPONSIBILITIES
To perform this job successfully, an individual must perform essential duties to expected performance standards. Reasonable accommodations are made as required for persons with disabilities as defined under the Americans with Disabilities Act.

• Helps positively position MetroParks to the general public, partners and community organizations, with a focus on Montgomery County
• Implements specific tactics for campaigns, projects and other marketing efforts
• Advocates for MetroParks’ mission and promotes safe and proper use of parks and trails across multiple communications channels
• Collaborates to develop the marketing efforts of other departments and facilities
• Works with MetroParks staff to promote key messages, program and event information, updates and alerts, and other communications as needed

• Proofreads print and digital materials and writes copy/content as needed for a variety of marketing materials
• Assists with data entry and tracking regarding the effectiveness of marketing campaigns and for other needs
• Helps implement public relations tactics, including:
  • Updating press releases for ongoing and annual campaigns
  • Tracking media coverage
  • Providing media with materials needed for interviews
• Supports social media efforts, including:
  • Proofreading content
  • Helping respond to messages
  • Pulling data from various Facebook pages, such as those for RiverScape MetroPark and the 2nd Street Market, and other Five Rivers MetroParks social media channels
• Helps with updates to MetroParks’ primary and other websites, including:
  • Reviewing and approving website updates made by other staff
  • Making informational updates, such as changes in park amenities
  • Creating and updating alerts and info about park conditions
  • Adding content, such as blog posts and press releases
  • Helping with updates to MetroParks’ mobile app, including posting articles and outings
• Assists with email marketing
• Helps update MetroParks-related information on other websites, such as Google
• Helps maintain MetroParks’ Digital Asset Management site using Canto
• Updates print and digital ads for ongoing and annual campaigns
• Designs text-only park signage using MetroParks’ brand
• Participates in MetroParks’ Speakers Bureau as needed by effectively presenting to groups
• Helps ensure MetroParks is reaching all audiences effectively
• Assists with other tasks and special projects as needed
• Uses technology to maximize efficiency, improve the department’s sustainability and reach multiple audiences

Minimum Qualifications

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. A combination of appropriate education, training, course work and experience may qualify an applicant to demonstrate required knowledge, skills, and abilities. An example of an acceptable qualification is:
Associate’s degree, Bachelor’s degree preferred with emphasis in marketing, public relations, communications, journalism or related area, or equivalent combination of education and experience. Minimum of one to three years related experience, which can include internships.
CERTIFICATES, LICENSES, REGISTRATIONS:
Valid Driver’s License that meets Five Rivers MetroParks’ insurance carrier guidelines.

Additional Information