The Global I&A organization focuses on four key responsibilities:
Uncovering deep understanding of patients, markets, stakeholders, competitors and brands to drive competitive advantage
Being a collaborative and strategic partner that provides objectivity to inform better decision making
Providing recommendations based upon future-oriented insights and opportunities
Providing an independent view in decision-making bodies with an external perspective, and a future-oriented insights and early warning intelligence
Global I&A core capabilities are comprised of:
Insights interpret patients, HCP, payers, performance data and more to shape the competitivity of our brands, inform better investment decision making and understand the implications for the company
Competitive Intelligence hold an externally focused view to understand how competitor actions will impact the company and the implications they will have on clinical trial and global commercial strategies
Analytics & forecasting strong ability to quantify strategy and support decisions with data
Global I&A uses these capabilities to drive decisions by valuing potential assets and shaping winning clinical and commercial strategies
This role is based in our Global Respiratory Insights & Analytics team and will be responsible for the generation of insight and analytics within the Respiratory Inhaled team.
As the Insight Senior Manager, you will be accountable for developing and communicating actionable insights that effectively shape brand strategy and tactics based on a combination of primary research and secondary data across key customer targets (e.g., physicians, patients, other healthcare providers, etc.).
In this role you will be required to design, execute and analyze primary qualitative and quantitative market research as well as demonstrate critical thinking skills to support brand teams in building a strong strategic business plan and tactical execution.
This role will be required to manage external business partners/vendors and consultants but will not have direct reports.
Keys to success in this position are excellent communication, curiosity, consultative and influencing skills predicated on a strong foundation across a range of primary market research experience coupled with secondary data analysis proficiency.
This job may require up to 20% travel for research.
Manage market research design (Qual/Quant) and execution (including vendor/project management when appropriate) with minimal supervision
Provide brand and market evaluation, interpretation, and communication of results synthesizing key data and insights spanning a host of different sources and types of data
Create insightful reports and presentations that clearly and succinctly highlight the actionable insights combined with business implications/strategic & tactical options
Be able to synthesize secondary research and competitive information to improve or build upon primary market research learnings
Identify business needs proactively and build research/analysis with foresight
Experience
Bachelor's Degree in Science or commercial related program
At least 3 years in the Pharmaceutical industry with demonstrated experience in market research or experience in marketing, payer or other strategic roles that interacted with or utilized market research
Strategic and critical thinking with the ability to engage, build and maintain credibility with Commercial Leadership Teams
Demonstrated ability to pull together insights from a variety of sources and develop strategic guidance for brand teams that result in a business decision or action
Strong business and marketing acumen and excellent communication and interpersonal skills
Experience with common Pharmaceutical data sources and statistical analysis and techniques
Familiar with common sources of epidemiology and approaches to market sizing/assessment
Ability to navigate large volumes of information and synthesize it to what's most important and actionable
Understanding of the research process and sound research principles (e.g., qualitative vs. quantitative, recruitment, sampling, bias, projection, etc.)
Excellent oral and written communication skills
Budget management
Strong PowerPoint and Microsoft Excel experience
Desirable
High degree of creativity and innovation in developing new approaches, processes and methodologies
Experience working in Global roles and /or across multiple geographies