2 Franchise Marketing Manager Jobs in Carrboro, NC
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Fleet Feet is Hiring a Franchise Marketing Manager Near Carrboro, NC
OverviewThe Franchise Marketing Manager collaborates with new franchisees to convey national marketing strategies and offer tools and resources to boost ticket sales and engage customers. This role involves working with franchise stores to create expos, corporate sales initiatives, and community event strategies, emphasizing customer acquisition and enhancing the customer experience.
The Franchise Marketing Manager leads all aspects of the QuickStart Program. This program provides new franchisees with business coaching throughout their first year, emphasizing ticket sales and adherence to Fleet Feet Brand Standards. The role includes conducting weekly meetings, business reviews, and market visits, all aimed at fostering franchise growth and achieving first-year sales targets.
The Franchise Marketing Manager works closely with the Sales Operations team and store-level marketing coordinators/managers to communicate and support both brand-wide and local marketing initiatives. This role involves collaborating with franchise stores to implement creative grassroots marketing strategies, addressing each market's specific needs while staying aligned with brand priorities. Travel is required to meet with store marketing managers and franchisees, and to support major brand events.
We believe Running Changes Everything. If you believe that, too, we want to talk. With more than 260 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment! We believe it’s a privilege to serve and remain committed to delivering unmatched service and support when outfitting customers in everything they need to have a successful run, whether that’s introducing them to their new favorite running shoes, socks, or gear, or inviting them to our next training program run. We like to keep things high-spirited, fast-paced, and fun. We don’t mind wearing more than a few hats and stepping in to help out wherever is needed. We are a group of knowledgeable and hardworking individuals who work, sweat, and live passionately. We run together to solve a problem, reach a goal, get encouraged, and champion our brand every single day. We are in full pursuit to find hardworking people to join us on our quest and bring our core values to life.
Responsibilities
Additional Requirements: Position requires occasional moving around with light (1-10lbs.) carrying, lifting, pushing or pulling. The position needs to occasionally move about inside the office to access files, office equipment, etc. The position is mostly sedentary and requires the employee to have close visual acuity to perform job requirements. The position requires frequent communication with team members and repetitive motion with the hands, wrists and/or fingers while constantly utilizing a computer. This position is located within an office environment and is not substantially exposed to adverse environmental conditions.Fleet Feet utilizes E-Verify in all corporate and company-operated stores as part of the hiring process.
The Franchise Marketing Manager leads all aspects of the QuickStart Program. This program provides new franchisees with business coaching throughout their first year, emphasizing ticket sales and adherence to Fleet Feet Brand Standards. The role includes conducting weekly meetings, business reviews, and market visits, all aimed at fostering franchise growth and achieving first-year sales targets.
The Franchise Marketing Manager works closely with the Sales Operations team and store-level marketing coordinators/managers to communicate and support both brand-wide and local marketing initiatives. This role involves collaborating with franchise stores to implement creative grassroots marketing strategies, addressing each market's specific needs while staying aligned with brand priorities. Travel is required to meet with store marketing managers and franchisees, and to support major brand events.
We believe Running Changes Everything. If you believe that, too, we want to talk. With more than 260 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment! We believe it’s a privilege to serve and remain committed to delivering unmatched service and support when outfitting customers in everything they need to have a successful run, whether that’s introducing them to their new favorite running shoes, socks, or gear, or inviting them to our next training program run. We like to keep things high-spirited, fast-paced, and fun. We don’t mind wearing more than a few hats and stepping in to help out wherever is needed. We are a group of knowledgeable and hardworking individuals who work, sweat, and live passionately. We run together to solve a problem, reach a goal, get encouraged, and champion our brand every single day. We are in full pursuit to find hardworking people to join us on our quest and bring our core values to life.
Responsibilities
- Enhance and support local expos, corporate sales, and event activation strategies to boost revenue and community engagement.
- Develop, implement, and test in-market activations with select stores focused on driving new customers
- Based on successful activations, create resources and a playbook for franchisees to implement the activations in their local market.
- Collaborate with store marketing contacts to ensure they have access to and understand essential guides, resources, assets, and all SST (HQ) marketing updates.
- Communicate and support brand-wide marketing initiatives by working closely with Sales Operations, marketing teams, and store-level marketing contacts.
- Share successful expo and event strategies from stores and build upon these successes for brand-wide implementation.
- Work closely with the Sales Operations team and Franchise Coaches to understand current market conditions, sales goals, and opportunities for franchise stores.
- Provide ideas and help develop innovative marketing strategies across all franchise stores.
- Preferred: 3 years of retail marketing experience
- Excellent communicator with strong listening and adaptability skills
- Demonstrates good judgment, building and maintaining trust with the team, staff, and customers
- Understands the challenges and opportunities in the retail landscape
- Hardworking, positive, and self-motivated
- Team-oriented and customer-focused
- Comfortable speaking in front of large groups
- Strong presentation and communication skills
- Excellent organization and planning abilities
- Willing to go above and beyond when necessary
- Successful in fast-paced environments, able to balance multiple priorities
- Supports all Fleet Feet initiatives, activities, and functions
- Up to 25% travel required
- High energy and fun atmosphere
- Training and advancement opportunities within the Fleet Feet brand
- Robust benefits package (medical, dental, vision, FSA, HSA, Employee Assistance Program, and more)
- 401(k) Retirement Plan for all part and full-time employees (Age 21 ) with 4% employer matching and immediate vesting (company-owned stores)
- Community involvement and community service activities
- Training Program and Product Discounts
- Passionate team members
- Check out our Fleet Feet Benefits Summary for full-time employees averaging 30 hours/week at company-owned stores
Additional Requirements: Position requires occasional moving around with light (1-10lbs.) carrying, lifting, pushing or pulling. The position needs to occasionally move about inside the office to access files, office equipment, etc. The position is mostly sedentary and requires the employee to have close visual acuity to perform job requirements. The position requires frequent communication with team members and repetitive motion with the hands, wrists and/or fingers while constantly utilizing a computer. This position is located within an office environment and is not substantially exposed to adverse environmental conditions.Fleet Feet utilizes E-Verify in all corporate and company-operated stores as part of the hiring process.
Job Summary
JOB TYPE
Full Time
SALARY
$101k-132k (estimate)
POST DATE
07/03/2024
EXPIRATION DATE
07/31/2024
WEBSITE
fleetfeetsports.com
HEADQUARTERS
Carrboro, NC
SIZE
200 - 500
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The job skills required for Franchise Marketing Manager include Initiative, Communication Skills, Coaching, etc. Having related job skills and expertise will give you an advantage when applying to be a Franchise Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Franchise Marketing Manager. Select any job title you are interested in and start to search job requirements.
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The following is the career advancement route for Franchise Marketing Manager positions, which can be used as a reference in future career path planning. As a Franchise Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Franchise Marketing Manager. You can explore the career advancement for a Franchise Marketing Manager below and select your interested title to get hiring information.
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