Focus Treatment Center is Hiring a Marketing/Outreach Specialist Near Chattanooga, TN
Focus Treatment Center is an equal opportunity employer. Focus strives to maintain an inclusive work environment where employees are welcomed, valued, respected, heard, and benefit from a safe work environment. We believe that diversity brings strength and equality of opportunity must be free from discrimination. Marketing experience desired and weekly travel required for this position. POSITION SUMMARY: Thisposition is responsible for coordinating all regional outreach, advertising,and networking functions related specifically to representation of the Focus residential,PHP, and IOP treatment programs in Chattanooga, TN. This positionincludes weekly travel across the Southeast region. This position isresponsible for developing a strong referral base, referral retention, andsustaining the admissions goals across all programs. QUALIFICATIONS:
Bachelor'sDegree (or higher) in Business, Marketing, Psychology, Counseling, Nutrition,Mental Health, or an equivalent combination of experience, education andtraining that provides the required knowledge, skills, and abilities. Master'slevel degree is desirable
Minimumof three (3) years' experience in healthcare marketing is desirable
Must be an effective communicator and savvy in image and reputationmanagement
Knowledge of core principles in substance use, behavioral health, and eating disorders
Participation and awareness of regional andnational professional association and community organizations
Working knowledge of Sales Force software is desirable
PERFORMANCE EXPECTATIONS:
Responsibilityfor marketing the Focus programs in a way that efficiently meetsand exceeds admissions goals
Collaborativeparticipation with Director of Business Development in the generation andimplementation of monthly, seasonal, and annual strategic plans, includingtimely evaluation of measurable results
Developand implement ways to keep the Focus name and brand top of awareness withindesignated referral areas
Meetor exceed established goals for both quantity and quality of referrals. Mustsustain a minimum of 15-20 face-to-face referral contacts per week, with atleast half of that total as new contacts. Additional goals are expected to bemet for phone, email, and other forms of contact touchpoints
Inputall contacts, outreach activities, and relevant referral notes into Focus'contact database system by the end of each business day, with a maximum 7-day graceperiod for late entries
Participatein scheduled meetings with the marketing team to support colleagues and toaccept duties as assigned by administration
Collaborativeparticipation with the marketing and clinical teams to ensure admissions, ADC,and other marketing goals are met by generating inquiries for all the Focus programs
Maintaincollaborative relationships with internal Focus staff to deeply understand thechallenges and opportunities faced by the organization, including but notlimited to clinical integrity, branding, image management, and reputationmanagement
Ensure all administrative duties are complete,timely and documented, including managing the assigned budget, activities, performance,and communication
Remain current on behavioral healthcare industrydevelopments and assigned state regulations
Work closely with administration to ensure thatinternal dynamics are congruent and consistent with external branding, imagemanagement, and reputation management
Thisposition will be expected to provide support for the admissions team asneeded including but not limited to calling healthcare providers and otherfacilities concerning referrals
Other duties as assigned byadministration
ADDITIONAL RESPONSIBILITIES:
Acceptresponsibility for professional growth and development
Adhereto facility, department, corporate, personnel and standard policies andprocedures
Attendall mandatory facility in-services and staff development activities asscheduled
Adhereto facility standards concerning conduct, dress, attendance, and punctuality
Supportfacility-wide performance improvement goals and objectives
Maintainconfidentiality of facility employees and patients
WORKING CONDITIONS/PHYSICAL DEMANDS:
Traveloutside the facility for community outreach and public relations/marketingactivities
Theposition involves some direct and indirect patient contact
Shouldbe able to tolerate gradient levels of standing, walking, stooping, and lifting30 lbs
Hasthe ability to adjust to increased workloads
ATTENDANCE/PUNCTUALITY EXPECTATIONS:
Isreliable in punctuality and attendance, adhering to facility and departmentalpolicies
Doesnot demonstrate inappropriate use of benefits
Adheresto policy and time allotted for breaks and meals and returns to work atdesignated times
Doesnot experience absences which adversely affect the ability of the department tosatisfactorily perform essential job functions