Thisposition is responsible for coordinating all regional outreach, advertising,and networking functions related specifically to representation of the Focus residential,PHP, and IOP treatment programs in Chattanooga, TN. This positionincludes weekly travel across the Southeast region. This position isresponsible for developing a strong referral base, referral retention, andsustaining the admissions goals across all programs.

• Bachelor’sDegree (or higher) in Business, Marketing, Psychology, Counseling, Nutrition,Mental Health, or an equivalent combination of experience, education andtraining that provides the required knowledge, skills, and abilities. Master’slevel degree is desirable.
• Minimumof three (3) years’ experience in healthcare marketing is desirable.
• Must be an effective communicator and savvy in image and reputationmanagement.
• Knowledge of core principles in substance use, behavioral health, and eating disorders.
• Participation and awareness of regional andnational professional association and community organizations.
• Working knowledge of Sales Force software is desirable.

• Responsibilityfor marketing the Focus programs in a way that efficiently meetsand exceeds admissions goals.
• Collaborativeparticipation with Director of Business Development in the generation andimplementation of monthly, seasonal, and annual strategic plans, includingtimely evaluation of measurable results.
• Developand implement ways to keep the Focus name and brand top of awareness withindesignated referral areas.
• Meetor exceed established goals for both quantity and quality of referrals. Mustsustain a minimum of 15-20 face-to-face referral contacts per week, with atleast half of that total as new contacts. Additional goals are expected to bemet for phone, email, and other forms of contact touchpoints.
• Inputall contacts, outreach activities, and relevant referral notes into Focus’contact database system by the end of each business day, with a maximum 7-day graceperiod for late entries.
• Participatein scheduled meetings with the marketing team to support colleagues and toaccept duties as assigned by administration.
• Collaborativeparticipation with the marketing and clinical teams to ensure admissions, ADC,and other marketing goals are met by generating inquiries for all the Focus programs.
• Maintaincollaborative relationships with internal Focus staff to deeply understand thechallenges and opportunities faced by the organization, including but notlimited to clinical integrity, branding, image management, and reputationmanagement.
• Ensure all administrative duties are complete,timely and documented, including managing the assigned budget, activities, performance,and communication.
• Remain current on behavioral healthcare industrydevelopments and assigned state regulations.
• Work closely with administration to ensure thatinternal dynamics are congruent and consistent with external branding, imagemanagement, and reputation management.
• Thisposition will be expected to provide support for the admissions team asneeded including but not limited to calling healthcare providers and otherfacilities concerning referrals.
• Other duties as assigned byadministration.

• Acceptresponsibility for professional growth and development.
• Adhereto facility, department, corporate, personnel and standard policies andprocedures.
• Attendall mandatory facility in-services and staff development activities asscheduled.
• Adhereto facility standards concerning conduct, dress, attendance, and punctuality.
• Supportfacility-wide performance improvement goals and objectives.
• Maintainconfidentiality of facility employees and patients.

• Traveloutside the facility for community outreach and public relations/marketingactivities.
• Theposition involves some direct and indirect patient contact.
• Shouldbe able to tolerate gradient levels of standing, walking, stooping, and lifting30 lbs.
• Hasthe ability to adjust to increased workloads.

• Isreliable in punctuality and attendance, adhering to facility and departmentalpolicies.
• Doesnot demonstrate inappropriate use of benefits.
• Adheresto policy and time allotted for breaks and meals and returns to work atdesignated times.
• Doesnot experience absences which adversely affect the ability of the department tosatisfactorily perform essential job functions.