About the Marketing team:

As the Marketing Team at Formic, we are tasked with articulating the value of Formic's offering to a diverse audience and driving full funnel growth. We are creative, organized, flexible, and entrepreneurial. Each week and month looks a bit different as we continue to experiment with new strategies and optimize our approach to existing channels. Our team is a perfect fit for those looking to work on a range of projects as a member of a team driven by a singular mission: help Formic grow.

As the Marketing Manager, you will:

• Storytell and iterate on the value props that resonate with our ideal customer profile
• Contribute to the creation of a full funnel tactical game plan for top, middle, and bottom of funnel growth
• Plan and track against monthly lead generation targets
• Support the aggregation of core company messaging
• Engage and direct external agencies to power paid marketing acquisition
• Maintain the company website to reflect new product offerings, customer stories, and detailed content
• Develop sales and marketing assets
• Optimize the performance of lead generation tactics and allocate budget and team resources
• Partner with VP of Marketing to build the team and department processes
• Report progress and lead performance to senior management

What makes you a great fit:

• Proven track record of generating B2B leads and delivering results in a fast-paced and dynamic business environment
• 5 years of experience in SEO, PPC, paid acquisition, email marketing, social media, video, website page development, content marketing, and marketing automation with a specific focus on B2B
• A creative, entrepreneurial spirit with a passion for creating exceptional B2B content
• Strong cross-functional collaboration skills and the ability to work with various departments
• Naturally driven leader that constantly strives to succeed
• Experience communicating results to senior leadership
• Excellent communication skills in a remote work environment, including email and project plans
• Experience with data analysis and using it to drive creative execution
• Flexibility to adapt to evolving business needs

Bonus points if you have:

• Experience in the manufacturing space
• Experience with Hubspot and Salesforce
• For Chicago-area candidates, willingness and ability to work on a hybrid schedule (3 days/week) in our Woodridge, IL headquarters office

What we look for:

We're building a company from the ground up, so every single person we hire has a massive impact on our team, culture, and ability to accomplish our mission. While each individual brings their own unique skills and perspectives to Formic, we look for people who share our vision and act in alignment with our Operating Principles. If this sounds like you, Formic could be the place for you:

• Fearless Optimism: You share our ambitious vision of what we can accomplish. You're aware of the challenges we will face as a startup doing new things in an old space, but you're energized by the incredible opportunity we have to drive change for our customers, and for the manufacturing industry at large.
• Factories First: You have a strong customer focus, no matter who your customer is. You seek to make things easier and better for our customers, even if it makes your job a little harder.
• Today, Not Tomorrow: There are always plenty of projects to tackle in a startup, but you prioritize, take accountability for work, and have a bias toward action.
• Be Right Often: You don't do things just because that's how they've always been done. You keep looking for ways to improve, seek out feedback along the way, and back your decisions up with data.
• Made of Rubber: Just like rubber, when you fall you bounce back up. You know there's going to be a lot of challenge and change in our work ahead but you are adaptable, resilient, and ready to thrive through it all.
• Good Baton Passes: You work with a desire to make things easier and better for your team members. You use empathy to understand the needs and goals of others and support each other so Formic can be successful together.

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