Title: Media Analytics Manager

Salary: Up to $150,000 Annually

Location: New York, NY

Here is an opportunity to join an exciting business & team as a Digital Media Analytics Manager, where you'll innovate in digital media and analytics to support brand growth. This role focuses on developing advanced analytics tools, supporting targeted marketing strategies, and collaborating with global partners. The aim is to enhance data-driven decision-making and optimize media performance.

Requirements:

• Experience working within a Media Agency or AdTech business running measurement & reports around digital media campaigns
• 7 years in analytics, specializing in audience analysis and real-time media measurement, such as impressions, click-through rate, etc
• Expertise in data visualization tools and marketing technology solutions, with experience managing complex data sets.
• Proficiency in statistical modeling, marketing mix modeling, and consumer data optimization.
• Experience building PowerBi or Tableau reports on Media Data is preferred

Responsibilities:

• Create and implement a global toolkit for digital media measurement and optimization, driving data-driven decision-making and improving ROI.
• Build advanced digital media analytics for precision marketing and AI content development.
• Partner with global teams, key publishers, and agencies to execute digital media measurement plans aligned with strategic goals.
• Conduct meta-analyses of digital media performance, working with agencies to refine strategies and maximize media effectiveness.