Description

Do you like using data and technology to tackle sophisticated client business marketing problems? Are you seeking a blank canvas and an opportunity to advance your skills and your career in advanced marketing analytics? Do you want to work on a team that rallies around each other to get things done, connecting the dots for those we support and truly redefining the ways they do business? And maybe most importantly, do you want to work someplace where you get to do what you do best, improving your strengths and seeing the direct impact of your work? If so, this role is for you!

About Foundation Direct
Foundation Direct is a rapidly growing technology company that still embodies a small start-up culture. Created by the founders of Google’s Automotive Retail Team, our mission is to revolutionize the Automotive Industry through data utilization – most immediately within Digital Advertising and Business Intelligence. Our primary customers are Automotive Dealers & Marketers — we help them launch & manage fully customized and dynamic Digital Ad campaigns that update daily to reflect the inventory & pricing on their lots and provide them robust measurement and tagging of their digital properties. 

About this Role

As the Measurement Strategist, you will collaborate with the Measurement Lead to strategize and execute the company’s efforts to standardize digital marketing success metrics for the Automotive Industry. You will serve as a key role within the Business Intelligence team, and your work will directly influence both client performance and company digital marketing strategies. The candidate for this role will help fulfill the vision of standardizing success metrics for digital marketing using analytical platforms. The role will heavily utilize Google Analytics 4 and Google Tag Manager to power the company’s business intelligence.

At Foundation you will be given resources and creative freedom to provide thought-leadership on data analytics to develop unique solutions. Your input will help to shape the direction of the company for years to come and provide significant growth potential for a lasting career.

Primary Responsibilities:

• Manage setup and tagging of digital analytics tools including Google Analytics 4 and Google Tag Manager.
• Build and maintain robust measurement strategy documentation and execution for tag management architecture and solution design at scale.
• Define tracking requirements and ensure data quality, streamline tag deployment and maintenance.
• Manage ticket system of internal support requests by doing ad-hoc deep dives of GA4 and GTM.

Requirements:

• BA/BS in marketing, business analytics, statistics, business or equivalent experience
• 2 years professional experience with a Web Analytics Tool (Google Analytics preferred) and Tag Management System (Google Tag Manager preferred)
• 2 years professional experience implementing analytics code on websites to collect data for analytics tools
• Strong working knowledge of ad platform reporting metrics (i.e., Google Ads, Facebook Ads)
• Experience with Google Analytics Data API and Google Tag Manager API, a plus!
• Ability to interpret marketing data, identify novel insights, analyze trends or patterns in complex data sets
• Strategic planner and analytical problem solver
• Proficient in Google sheets and the Google suite of products 
• Excellent verbal and written communication skills

Compensation
The annual U.S. base salary range for this position is $60,000-$80,500, commensurate to experience. Company benefits offerings include medical, dental, vision, 401(k) matching, wellness, paid time off, paid maternity/paternity leave, and more. This is a full-time, remote, salaried position. 

Next Steps!
If you are interested in this position and would like to be considered, please complete the ONLINE APPLICATION and be sure to include a current resume. Based on the number of applicants received, we will only reach out to those candidates whose qualifications most closely meet the needs of the position. If you are selected to move forward in the recruiting process, you will be contacted by a member of Foundation’s team within the next 7-10 business days. Thank you and best of luck! 

MORE ABOUT FOUNDATION DIRECT 

Created by the founders of Google’s Automotive Retail Team, Foundation Direct provides a robust technology platform that empowers Automotive Dealers to take control of their digital advertising and “go direct” to the largest media partners (Google, YouTube, Facebook, & BING). This automated digital solution drives true business outcomes and brings transparency into fees, reporting, and performance that are desperately needed within the industry.

While the company remains focused on prioritizing solutions that are best for the customer, Foundation Direct also promotes a culture that values diversity, equity, and inclusion. Employees are encouraged to share their opinions and have an opportunity to shape the strategy and products as the company evolves to meet the customer needs over time. The well-being and personal growth of Employees remains top of mind within the leadership team.