Job Description
As part of the Franciscan Missionaries of Our Lady Health System (FMOLHS) Digital Strategy Team, the Senior Specialist, Digital Marketing works to develop, monitor, and optimize multichannel ad campaigns for our multi-state healthcare system. Daily responsibilities include developing strategies for display, search, and social campaigns; identifying target audiences and segmentation opportunities; monitoring and optimizing active campaigns with goals in mind; analyzing performance data and providing insights; and participating in innovation conversations with stakeholders within and outside the Digital Strategy team.
The Senior Specialist, Digital Marketing should have some experience with programmatic advertising tactics (display, video, native, etc.) and demand side platforms (DSPs) such as AdTheorent, Simpli.fi, The Trade Desk, etc. They should also be comfortable with Google Ads and Meta Ads, as well as familiar with setting up paid digital media campaigns. They will work closely with members of the larger Marketing and Communications department as well as those in other departments across FMOLHS to further our mission of providing healthcare to communities across Louisiana and Mississippi. They should be able to develop effective working relationships with others, collaborate with others on media buying strategies, and strive to promote personal performance.
Responsibilities
Senior Specialist, Digital Marketing Responsibilities:

• Serve as the programmatic advertising subject matter expert for the Digital Strategy team and larger Marketing and Communications team, developing strategies across display, video, native, etc.
• Build and launch programmatic advertising campaigns based on specific goals, target audiences, and KPIs
• Plan and manage multichannel campaigns for assigned portfolio of clinics, initiatives, etc.
• Launch and monitor A/B testing for programmatic, social, and search ads
• Proactively monitor performance and budgets, ensuring campaigns are pacing appropriately and efficiently
• Contribute relevant and meaningful data and insights to systemwide reporting dashboard with familiarity of GA4
• Partner with internal stakeholders to develop, test, and deploy optimizations for campaigns
• Respond to internal and external feedback, assisting in enforcing best practices
• Provide recommendations for digital media buying strategies on market-level campaigns
• Conduct audience and channel research and maintain understanding of changing regulations and media consumption habits, preferences, etc., especially as it relates to the healthcare industry
• Serve as a liaison to departments within the ministries by attending meetings and aiding the development of digital media buying strategies
• Participate as a member of the Marketing team by offering creativity and idea-sharing for concept development and marketing strategy evaluation
• Promote the quality and efficiency of his/her own performance through participation in staff educational programs, approved continuing education courses, and specialized skill training programs

For this role, success looks like: the ability to strategically manage multiple campaigns at once; experience in developing and monitoring digital ad campaigns; understanding of digital ad best practices and media consumption habits; organizational and time management skills; openness to collaborate among team members and internal clients; strong deadline ethic and understanding of/adherence to due dates.
Qualifications
Experience: 3 years in a marketing or advertising agency setting
Education: Bachelor's Degree