PositionSummary

In this dynamic role youll be an independent contributor playing akey role in driving demand for our business. Youll develop andexecute a variety of marketing initiatives to generate brandawareness leads and new customers for our growing salesteam.

You llbe a rollupyoursleeves person who likes to dive in and discover what works to creategrowth for a small and growing successfulorganization.

What you need todo

• ContentMarketing : Craft compelling content(blog posts white papers case studies social media posts) thathighlights our expertise and resonates with our target audiencesacross various industry sectors (financial services banking retailtechnology governmentnonprofit).
• SocialMedia Marketing : Develop and manage engagingsocial media campaigns across relevant platforms (e.g. LinkedInTwitter / X) to increase brand awareness drive website traffic andgenerate leads.
• EmailMarketing : Create and execute targetedemail marketing campaigns to nurture leads promote programs anddrive registrations.
• CampaignManagement : Plan execute and measure thesuccess of integrated marketing campaigns across various channelswith a focus on lead generation and brandawareness.
• EventMarketing : Assist with event marketinginitiatives by creating promotional materials and supporting leadgeneration activities at industry events (occasional travelrequired).
• MarketingAutomation Intelligence &Analytics : Leverage marketing automationtools (Zoho) and AI to streamline workflows manage leads and trackcampaign performance.

Use data insights to optimize marketingefforts and report on progress towardgoals.

• DigitalMarketing &Partnerships : Implement effective digitalmarketing strategies to reach target audiences. Work with partnerson comarketing activities and demand genefforts.
• ContentManagement System (CMS) : Manage and maintain contenton the companys WordPresswebsite.
• Collaboration : Build strong relationshipswith sales operations and other departments to ensure marketingefforts are aligned with overall businessgoals.

Whatyou need to know andshow

• 24years of experience in B2B marketing or a relatedfield.
• Strongunderstanding of content marketing social media marketing emailmarketing principles and digital marketingstrategies.
• Proventrack record of success in generating leads and brand awareness forB2B companies.
• Excellentwriting and communication skills (written and verbal) with theability to tailor content for differentaudiences.
• AIskills : Working knowledge of AI concepts and tools relevant tomarketing such as data analysis customer segmentationpersonalization chatbots natural language processing and sentimentanalysis.

Ability to leverage AI to optimize marketing campaignsgenerate insights and enhance customerexperience.

• Analyticalmindset with a demonstrated ability to track and measure marketingcampaign performance using marketing automation tools (Zoho) andGoogle Analytics.
• Experienceworking with a CRM system is aplus.
• Abilityto prioritize tasks effectively manage multiple deadlines andnavigate "death by a thousand small things"scenarios while focusing on highimpactinitiatives.
• Curiosityand a willingness to explore and experiment with innovativemarketing trends and technologies especiallyAI.
• Stronginterpersonal skills diplomacy and the ability to buildrelationships with internal and externalstakeholders.
• Abilityto work independently and as part of a team (mostly remote withoccasional travel for events EST timezone).
• Passionfor education and technology skillsdevelopment.
• Otherduties as assigned.

Requirements

24years of experience in B2B marketing

Strong understanding of contentmarketing

Proven track record ofsuccess in generating leads and brand awareness

Excellent writing andcommunication

Benefits

Whatwe offer

Remoteposition work from home

Wonderfulteam working with fun hardworking peoplewho are focused on the Franklin mission and making adifference

Careerdevelopment opportunities

Solidbase salary

Personaland team bonus potential

GenerousPTO plan

Health vision and dentalbenefits

401K

Last updated : 2024-06-20