COMPANY SUMMARY

As a combined organization, Franklin Energy and AM Conservation is undertaking what is perhaps the central challenge of our times – to help drive the transition to net-zero carbon economies while ensuring that no working families, businesses, or local communities are left behind. To do that, we are the utility industry’s top provider of turn-key energy efficiency and grid optimization programs and products, all of which contribute to reducing carbon and waste and, at the same time, free-up resources for creating more innovation investment and jobs. With over 26 years in business, we have more than 1,300 experts across the United States and Canada, with warehouses on both coasts. The organization’s integrated in-house services provide deep personalization and insights, helping energy partners achieve their carbon-reduction and energy productivity goals.

We believe the organization’s most “precious resources” are its people. We pledge a relentless pursuit to embody a culture that acknowledges, recognizes, and infinitely seeks to understand the unique differences of its people. We are committed to creating employee experiences that continually attract and embrace a multiracial, multicultural, and multigenerational workforce that promotes outstanding performance and mirrors our diverse partnerships, clients and communities we serve.

POSITION SUMMARY

We are looking for a marketing professional who will be a tactical, execution expert for customer-first, integrated marketing campaigns and initiatives. As part of our marketing delivery and operations team, you will be accountable for marketing execution in your assigned area. You will develop, implement, assess, and report on high performing, data-driven integrated marketing tactics and campaigns. Within this team, you will serve as an execution expert for your assigned area, working hand-in-hand with other experts on the team. You will also collaborate closely with our creative team, our client marketing team, and our marketing strategy team to ensure on-time, on-strategy, highest quality delivery of marketing campaigns and initiatives. As the execution expert, you will help bring plans and ideas to life. If you love making things happen, are motivated by digging into data to get insights to improve, can’t stop yourself from seeking and building new skills and thrive helping all people use our world’s precious resources more efficiently, this is the job for you!

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Accountable for delivery of tactics on time, on quality and on strategy within assigned area(s).
• Collaborate with the client marketing, marketing strategy, and creative services teams to execute marketing campaigns and tactics.
• Develop expertise and become the execution “go-to” expert in your assigned area(s), including process, tools and technologies associated.
• Submit comprehensive, high quality creative requests for projects via a digital workflow tool.
• Work within the marketing project management system to keep work on track and all stakeholders up to date and informed.
• Provide edits to completed designs as needed. Provide copy development support to the creative team for marketing materials.
• Coordinate workflow, review cycles and approvals of marketing materials from multiple internal and external parties.
• Develop and utilize expertise in process, tool and other execution areas related to assigned area(s.)
• Implement and update assigned tactics, including content creation, basic template design/updates, call-to-action, landing page form/development, workflow automation, A/B testing and metrics reporting. Collaborate with creative team as needed.
• Create strong cross-functional relationships with marketing and other peers to foster shared learning and leverage best practices.
• Contribute to a positive, creative, fast-paced, and innovative marketing team environment.

POSITION REQUIREMENTS

Education and Experience

• Bachelor’s degree from an accredited college or university in marketing, communications, business, or a related field.
• 1-2 years related experience in marketing, communications, or related fields.

Required Skills, Knowledge, and Abilities

• Must be able to handle a wide variety of work and work in a fast-paced environment.
• Must be detail-oriented, organized, self-starter, and have an ability to prioritize workload.
• Strong written and verbal communication skills.
• Ability to raise issues and lead project management of tactical elements of integrated campaigns.
• Ability to analyze and interpret data and solve practical problems.
• Knowledge of mathematical concepts such as fractions, percentages, and ratios.
• Proficient in Microsoft Office suite, specifically Word, Excel, PowerPoint, and Outlook.
• Paid search, SEO, social media, and email marketing tactical experience desired.
• A working knowledge of marketing software such as Hubspot, SalesForce Marketing Cloud, Google Analytics, Google Ads, etc. is required. Certifications a plus and will be expected upon hire.
• Experience in Adobe Creative Suite, specifically InDesign, Illustrator and Photoshop a plus.
• Committed to diversity and inclusion
• Reliable transportation

Licenses & Certifications

• Valid driver’s license

Travel Requirements

• Willingness to travel up to 10%

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• Required to sit, stand, walk; talk and hear; and ability to touch and handle tools and/or controls
• Ability to lift up to 10 pounds
• Noise Level is typically moderate
• Employee could be exposed to fumes and/or airborne particles and risk of potential shock

Note: Reasonable accommodations may be made for individuals with disabilities to perform the essential functions of this position.

The above information describes the general duties and requirements necessary to perform the principle functions of the position. This shall not be construed as a detailed description of all the duties and requirements that may be necessary in this position.

An Equal Opportunity Employer