Fremont Street Experience is a five-block entertainment district in historic downtown Las Vegas, Nevada attracting nearly 25 million visitors per year.

The centerpiece of Fremont Street Experience is Viva Vision, the worlds largest LED canopy screen. The Viva Vision screen is 1,500 feet long, 90 feet wide and is suspended 90 feet above the pedestrian mall below. The screen has 6.4 million LED lights and a 600,000-watt sound system.

Viva Vision features free light shows every night of the week. Fremont Street Experience also has an extensive schedule of live free concerts and entertainment on three stages and operates the world famous SlotZilla Zipline.

We are looking for a seasoned Director of Marketing to lead and oversee our companys marketing operations.

The Director of Marketing will be responsible for developing and implementing a cohesive marketing plan to enhance brand awareness, grow visitation and increase revenue on SlotZilla.

The ideal candidate will have experience in identifying and creating marketing strategies, understanding current and prospective customer behavior, and generating innovative ideas to promote our brand and our products.

Ultimately, the role requires a strategic thinker with exceptional leadership and communication skills, the ability to enact effective collaboration with staff, a deep understanding of social platforms and trends and a proven propensity to drive engagement, listening and brand awareness through innovative content marketing and social media initiatives.

Duties and responsibilities include:

• Develop and execute a strategic marketing plan that results in substantial revenue growth.
• Lead and manage the marketing team in executing the marketing plan.
• Manage communication with project stakeholders and creative personnel, keeping projects on deadline and under budget.
• Measure and report on the performance of all marketing campaigns.
• Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
• Monitor creative and marketing trends to provide inspiration for content initiatives.

• Consistently seek out innovative tools and opportunities to promote the companys brand and retail message through social media and public relations programs
• Manage creation of engaging and relevant content to disseminate through existing and emerging social media channels including but not limited to Facebook, X and Instagram
• Set current and long-term goals for internal teams.
• Build relationships with media and stakeholders through creative PR strategies.
• Conduct market analysis to identify challenges and opportunities for growth.
• Provide guidance and ideas to organize effective marketing events.
• Forecast hiring needs for the Marketing department.
• Participate in the quarterly and annual planning of the companys objectives.
• Oversee marketing agency relationships.
• Collaborate, advocate and communicate across all internal departments.

Qualifications

• BS degree in Marketing, Communications or relevant field required along with significant experience in a senior marketing role.
• Advanced degree in marketing, business, or a related field preferred.
• Strong leadership skills to direct and oversee a marketing team, ensuring they work cohesively and effectively.
• Solid knowledge of SEO, web analytics and Google Adwords.
• Experience with CRM software and digital marketing tools and techniques.
• Excellent communication and inter-personal skills.
• Strong organizational, project management, and decision-making skills with attention to detail. Able to work in fast-paced environment and juggle multiple campaigns at once.

• Exceptional knowledge of various marketing channels and techniques, both traditional and digital, to optimize brand presence and reach the target audience effectively.
• Knowledge of the latest marketing technologies and platforms, and the ability to leverage these tools to enhance marketing efforts.

Physical, Mental and Environmental Demands

• Assigned duties are primarily accomplished in an office setting but may require working outdoors.

• Must be able to maneuver around an office setting, and work at a desk/work station.
• Must have the manual dexterity to operate a computer and other necessary office equipment.
• May be required lift 25 lbs.
• Ability to perform the duties of this job in outside weather conditions including but not limited to cold weather and very hot weather.
• Must be able to work varied hours based on our events.
• Ability to work in an environment that varies noise levels from low to loud depending on the event or concert.