At the center of media innovation, this leading independent media agency excels in developing and delivering omnichannel media strategies. Leveraging leading technology and analytics, they go beyond traditional methods, employing a data-driven strategy to solve brand challenges and drive growth. It is an exceptional agency for media professionals passionate about driving outcomes through media innovation.

They are seeking an experienced and strategic Associate Director/Director of Digital Media Strategy toplay a crucial role in shaping impactful strategies. Reporting directly to the Senior Vice President, you will be a key player in their mission to deliver exceptional results. This is a hybrid role in NYC.

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Responsibilities

Client Leadership:

• Build and maintain strong relationships with high-profile banking accounts focused on both brand and performance marketing objectives.
• Serve as a strategic client partner, understanding and reflecting business objectives into media strategies.
• Deliver exceptional service to drive satisfaction and retention.
• Present strategic plans, results, and insights in a compelling manner.

Media Strategy:

• Develop and execute comprehensive digital strategies across media channels.
• Leverage insights and data to align plans with organizational objectives and client needs.
• Create plans that drive business growth and achieve client goals.
• Utilize data-driven insights to inform strategic decisions.
• Evaluate campaign performance metrics and interpret data insights.
• Provide data-driven recommendations for ongoing improvements.

Leadership and Team Mentorship:

• Lead, mentor, and motivate cross-functional team.
• Foster collaboration and teamwork within the organization.

Digital Activation & Optimization:

• Optimize digital campaigns across various platforms (social media, display, search) for maximum performance and ROI.
• Continuously monitor and improve campaign effectiveness.
• Implement and oversee digital campaigns for high-profile clients.
• Ensure seamless execution, tracking, and performance measurement.
• Proficiency in campaign management and ad-serving technologies (e.g., DoubleClick Campaign Manager, Facebook Ads Manager).

Qualifications

• 5-8 years in digital media strategy, with a focus on client management, strategic media planning, and campaign activation.
• Ability to translate data into compelling media strategy.
• Excellent communication and presentation skills.
• Passion for staying ahead of industry trends, best practices, and emerging technologies.

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Salary Range: $130,000-150,000 based on experience.

Gainor provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.