Gearhead Careers is Hiring a Marketing Development Specialist Near Grand Rapids, MI
Innovation for Automation is looking for a full time Marketing Development Specialist located at 3529 Patterson Ave SE, Grand Rapids, MI 49548. In this role, you will collaborate with cross-functional teams to develop and implement strategic marketing plans, identify market opportunities, and create compelling campaigns that resonate with our target audience. Please note, we require a pre-employment drug-screening, and a background check at time of offer. With first shift hours, Monday – Friday. Ideal experience range is two to five years in a Marketing related field. Our Marketing Specialists Typically:
Possess 2-5 years of related work Experience
Hold a Bachelor’s degree in Marketing, Business, or a related field
Demonstrate Proven Experience in Marketing Development, Lead Generation, or a Similar Role
Exhibit Strong Analytical Skills with the Ability to Interpret Data and make Data-Driven Decisions
Showcase Excellent Written and Verbal Communication Skills
Familiarity with various Marketing Tools and Platforms (e.g., CRM systems, Google Analytics, social media management tools)
Is a Creative Thinker with a Passion for Staying Updated on Industry Trends
Can Thrive in a Fast-Paced, Collaborative Environment
Essential Functions:
Market Research: Conduct in-Depth Market Analysis to Identify Trends, Opportunities, and Competitive Landscapes
Campaign Development: Create and Execute Innovative Marketing Campaigns to Generate Leads and Drive Brand Awareness
Content Creation: Develop Engaging and Relevant Content for Various Marketing Channels, including Blog Posts, Social Media, and Email Campaigns
Lead Generation: Implement Effective Lead Generation Strategies to expand our Customer Base
Collaboration: Work Closely with the Sales Team to Align Marketing Efforts with Sales Goals and Objectives
Analytics and Reporting: Monitor, Analyze, and Report on the Performance of Marketing Campaigns, Providing Insights and Recommendations for Optimization
Benefits Information:
Medical, Dental, and Vision Coverage
Flexible Spending Account – Medical and Dependent Care
401K Plan with Company Match
Company Paid Life Insurance, and Voluntary Life Insurance Options
Company Paid Short-Term Disability Benefits, Voluntary Long-Term Disability Benefits
Paid Holidays and Generous Paid Time Off Schedule
Wellness Resources and More!
About Innovation for Automation: Innovation for Automation is your one stop shop for all your automation needs. We partner with our customers to design, build, implement, and support automated system solutions for warehouses, distribution centers, and production facilities. Our team is dedicated to designing and manufacturing custom solutions to meet any need. With household names in the food, grocery, pharmaceutical, and parcel delivery industries among our largest customers, along with key players in the thriving world of e-commerce and online shopping, our client portfolio boasts impressive industry leaders. The company’s expertise is in systems for warehousing and manufacturing that streamline an operation’s workflow through the use of:
Robotics
Automatic Guided Vehicles (AGV/AGC)
Conveyors
Vision Systems
Control Panels
Integrated Data
Machine Communication
Real Time Data
SCADA
Innovation for Automation has developed custom systems for: