7 Senior Product Marketing Manager - Portables Jobs in Waukesha, WI
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Senior Product Marketing Manager - Portables
$110k-143k (estimate)
Full Time
3 Days Ago
Generac is Hiring a Senior Product Marketing Manager - Portables Near Waukesha, WI
We are Generac, a leading energy technology company committed to powering a smarter world.Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The Senior Product Marketing Manager will be responsible for driving the success of our Portable Generators business via marketing impact. You will be responsible for developing strategic marketing plans for new & existing products, creating compelling product positioning & messaging, and collaborating cross-functionally to ensure successful strategy execution.
Essential Duties & Responsibilities:Develop & Optimize Product Marketing Strategies:
Knowledge, Skills and Abilities:
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
The Senior Product Marketing Manager will be responsible for driving the success of our Portable Generators business via marketing impact. You will be responsible for developing strategic marketing plans for new & existing products, creating compelling product positioning & messaging, and collaborating cross-functionally to ensure successful strategy execution.
Essential Duties & Responsibilities:Develop & Optimize Product Marketing Strategies:
- Leverage data and insights to establish and optimize go-to-market strategies
- Analyze consumer research, market trends and business performance to optimize marketing plans
- Develop clear and compelling product positioning, including messaging that resonates with target audiences
- Create differentiated positioning strategies to establish our products as leaders in the market and drive sales
- Collaborate with cross-functional teams to develop and execute go-to-market plans for existing products & new product launches
- Work closely with sales, product, creative, and communication teams to ensure alignment and consistency of execution
- Create and manage marketing content, including advertising, digital assets, and sales enablement materials
- Collaborate with creative, website, media & channel marketing teams to develop engaging and informative product content
- Bachelor's or Master's degree in marketing, business, or a related field, or equivalent experience
- 5 years’ proven experience in product marketing, with a track record of driving results
- MBA
- Familiarity with generators and/or power stations
Knowledge, Skills and Abilities:
- Strong analytical skills with the ability to interpret data and market trends.
- Excellent written and verbal communication skills
- Ability to collaborate effectively with cross-functional teams
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Job Summary
JOB TYPE
Full Time
SALARY
$110k-143k (estimate)
POST DATE
07/04/2024
EXPIRATION DATE
08/01/2024
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