### Opportunity Overview
Are you passionate about driving growth and creating a substantial impact in the healthcare sector? A leading organization is seeking a dynamic and experienced professional to join their team in advancing their Orthodontic and Pediatric practices throughout Arizona and Nevada. This role involves collaboration with senior leadership to develop and implement effective marketing strategies aimed at attracting new patients while retaining current ones.
### Key Responsibilities

• **Relationship Building**: Establish and nurture strong connections with Partner Doctors, office teams, and community contacts to enhance practice visibility.
• **Marketing Strategy Development**: Create and lead comprehensive marketing plans for multiple brands, focusing on innovative initiatives that drive new patient acquisition.
• **Collaboration**: Work closely with office leaders and doctors to design efficient patient and doctor referral marketing approaches.
• **Digital Marketing Support**: Engage in various digital marketing activities, such as managing listings and coordinating local office requests across digital and creative marketing teams.
• **Event Coordination**: Identify local event opportunities and manage initiatives to ensure maximum exposure for the practices.
• **Sponsorship Management**: Coordinate local sponsorship efforts by overseeing creative requirements, payments, and activation strategies.
• **Content Marketing Management**: Develop strategic content marketing calendars encompassing social media, email marketing, and patient communication campaigns.
• **Liaison Role**: Serve as the connection between the digital marketing team and partner practices to facilitate effective communication and execution of strategies.
• **Material Procurement**: Assist in sourcing local-level printed materials, including appointment cards and promotional items.
• **Mentorship**: Share best practices and identify training opportunities within the regional marketing team to create high-quality marketing plans.
• **Vendor Management**: Manage relationships with vendors such as advertising agencies and technology solution providers.
• **Performance Evaluation**: Assess and optimize regional marketing efforts, pricing strategies, and forecasts for patient volume.
• **Budget Analysis**: Support the development of practice budgets and analyze return on ad spend for various marketing initiatives.

### Key Performance Indicators (KPIs)

• Growth in new patient acquisition
• Engagement rates on social media platforms
• Revenue attribution and effective budget management
• Generation of marketing qualified leads
• Attendance and impact at local events
• Referrals generated from marketing efforts

### Qualifications

• **Education**: A Bachelor's degree preferably in community relations, public relations, marketing, or a related field. Bilingual candidates are strongly encouraged to apply.
• **Experience**: 7-10 years of relevant experience in marketing, with a strong ambition and interpersonal skills.
• **Skills**: Hands-on experience in social media, professional networking, and event planning is preferred. Strong organizational abilities and critical thinking skills are essential.
• **Professional Proficiency**: Capable of managing budgets, prioritizing tasks, and executing marketing strategies effectively.
• **Knowledge**: Familiarity with basic printing terms and procurement processes is a plus.
• **Travel Requirement**: Ability to travel up to 50% locally and 10% nationally.

### Join Us
If you're eager to make a significant difference and grow your career in a supportive environment, this organization invites you to apply today. Help shape the future of patient care and become an integral part of a committed team!
Employment Type: Full-Time