4 Senior Marketing Data Analyst - Remote | WFH Jobs in Atlanta, GA
Get It Recruit - Marketing is Hiring a Remote Senior Marketing Data Analyst - Remote | WFH
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Position: Senior Marketing Data Analyst (REMOTE)
Location: Remote
Duration: 9 Months
Job Description:Are you a seasoned data analyst with a passion for driving marketing strategies? We are seeking a Senior Marketing Data Analyst to join our team and lead data-driven decision-making in our omni-channel marketing initiatives. In this role, you will be pivotal in analyzing complex marketing data, deriving actionable insights, and
optimizing programs to maximize ROI and customer engagement.
Why Join Us:Be at the forefront of omni-channel marketing analytics, drive innovation, and make a meaningful impact on our business and customer experiences.
Responsibilities:Data Analysis: Use advanced data analysis techniques and tools to analyze omni-channel marketing data, including digital, offline, and integrated campaigns. Identify trends, patterns, and opportunities for optimization.
Campaign Performance: Assess the performance of omni-channel marketing campaigns (email marketing, social media, PPC, SEO, traditional media) to evaluate effectiveness and impact on key metrics.
Customer Journey Analysis: Analyze the customer journey across multiple touchpoints and channels to understand behavior, preferences, and interactions. Make data-driven recommendations to enhance the customer experience.
Segmentation and Personalization: Leverage data insights to create audience segments, develop personalized messaging strategies, and implement targeted marketing campaigns.
Omni-Channel Attribution: Develop attribution models to accurately attribute conversions and ROI to various marketing channels. Inform budget allocation and resource optimization decisions.
Data Visualization: Create dynamic dashboards and visualizations to communicate marketing performance, trends, and insights to stakeholders.
Collaboration: Work with cross-functional teams, including marketing, sales, product, and IT, to align data analytics efforts with business goals and drive strategic initiatives.
Continuous Improvement: Stay updated with industry trends, best practices, and emerging technologies in marketing and data analytics. Drive continuous improvement initiatives within the analytics function.
Required Skills:Tableau: Proficiency in using Tableau to derive actionable insights and optimize campaigns (3-4 years).
Campaign Monitoring: Experience in monitoring and optimizing marketing campaigns across multiple channels, leveraging data insights from your own SQL queries (3-4 years).
Google Analytics: Mastery of Google Analytics to track, analyze, and interpret website and campaign data (4 years).
Technical Skills: Proficiency in SQL, Tableau, and Excel. Familiarity with GitHub and Jira (or similar ticketing platforms) is a plus.
About Us:We provide Professional Consulting, Custom Projects, and Professional Resource Augmentation services to clients across the Midwest and beyond. Our strategic approach focuses on Standardization, Specialization, and Collaboration.
We are an equal opportunity employer. We do not discriminate against any employee or applicant on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status.
Employment Type: Full-Time
Job Summary
Full Time
$81k-106k (estimate)
06/15/2024
07/13/2024
The job skills required for Senior Marketing Data Analyst - Remote | WFH include Analysis, Insight, Initiative, SQL, Tableau, Collaboration, etc. Having related job skills and expertise will give you an advantage when applying to be a Senior Marketing Data Analyst - Remote | WFH. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Senior Marketing Data Analyst - Remote | WFH. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Senior Marketing Data Analyst - Remote | WFH positions, which can be used as a reference in future career path planning. As a Senior Marketing Data Analyst - Remote | WFH, it can be promoted into senior positions as a Marketing Analyst IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Marketing Data Analyst - Remote | WFH. You can explore the career advancement for a Senior Marketing Data Analyst - Remote | WFH below and select your interested title to get hiring information.
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