The Gibson Brand Manager holds a direct reporting line to the Director of Brands and assumes responsibility for the amplifier and pedal brands and product communications. This individual will maintain close collaboration with the Marketing, Product and Commercial teams to ensure seamless coordination of global New Product Introduction. They will oversee various aspects such as cataloging, packaging direction, and product marketing while developing go-to-market briefs for execution of both NPIs and core story focuses. Additionally, they will drive the brand vision and mission across all dealer and consumer touchpoints. A comprehensive understanding of the amplifier, guitar and pedal space is crucial to propel these brands forward – Gibson (amplifiers only), Mesa/Boogie and Maestro. The candidate will work closely with the Brand and Marketing teams and collaborate cross-functionally with Product Development, Production, Marketing, Commercial, Demand Planning, and Operations as needed.
Essential Functions

• Build brand plan (campaign brief) and leverage cross functional resources (ER, Marketing, Commercial, Product) to drive brand initiatives
• Master brand project management dynamics to drive organization, calendarization and operational efficiency at Gibson
• Understanding and education of product assortment to internal team and domestic and international dealers and partners
• Product Development collaboration of market insights and feedback – how are we performing?
• Own product cataloging, approval and sharing of all NPI material – from copy to photography to finished creative
• Assist in the development of brand and product marketing decks, roadmap and all associated delivery milestones to ensure consistent delivery of marketing plans and assets to internal team (CMM), key partners, dealers and influencers
• Organize events related to product launches, partnership activations, team education, trade-shows, dealer activations and sales events
• Support in demand planning at a factory level to achieve timely new product introductions and cataloging for marketing initiatives
• Support product development in packaging and unboxing experiences focusing on product marketing
• Bring out-of-the-box ideas to campaigning these brands and products
• Carry out market research to keep up to date with consumer, competitor, and industry trends. Plus, communicate these learnings to the Marketing team, and partners, at Gibson.
• Time will be spent 100% with 70% Mesa/Boogie, 25% Gibson, 5% Maestro
• Perform other duties as required or assigned

Required Skills/Abilities

• Knowledge of New Product Introduction
• Knowledge of studio equipment, live equipment and pro audio space a must
• Commercially minded, results oriented and metrics driven
• Excellent multitasking, project management and leadership skills
• Critical thinker and problem-solver
• Maximizes brand exposure and profitability

Required Education And Experience

• Bachelor of Science in Marketing, Project Management, Business Operations or equivalent degree or related work experience
• 5 years in brand management and planning-based roles

Essential Knowledge

• Excellent written and oral communication skills
• Project management skills combined with ability to work as part of a team
• Production knowledge a benefit
• Knowledge of amps, studio equipment, guitars and pedals of great value
• Design ability a benefit

Personal Qualities

• Musically inclined, collaborative, and company first
• Passionate about working and winning in a team environment.
• Results oriented and driven, with a track record for delivering to plan
• Flexibility to adapt quickly to changing circumstances. Able to proactively question and challenge to prioritize and identify solutions in timely manner
• Clear and logical thinker
• Relish working in a company with a diverse, challenging, and fast paced environment

Travel Requirements

• This position is mostly office based, but may involve irregular travel

Physical Demands

• Most of the time will be spent in a typical office environment: sitting, standing, computer usage. Yet, ability to lift amplifiers and cabinets up to 30 pounds would be valuable.

We celebrate diversity and Gibson Brands, Inc is an Equal Opportunity employer.