Description

Girl Scouts of Central California South (GSCCS), offers amazing opportunities for talented, forward-thinking, innovative individuals who share our vision of helping girls and young women change the world for the better. Girl Scouts has been equipping girls to achieve their full potential more than 100 years- and today, Girl Scouts stands as the preeminent leadership development organization for girls, with over 1 million members across the nation. At GSCCS, we serve more than 8,000 members, which includes 6,500 girls in Kindergarten through 12th grade & over 2,000 adult volunteers spanning across five (5) central valley counties: Kern, Tulare, Kings, Fresno & Madera. We have Council offices in both Fresno and Bakersfield, California.

We believe all girls should have the opportunity to reach their full potential and all girls have the power to change the world. Here's your opportunity to enhance your career while making a difference in girls' lives and in the world! You will be joining a supportive and flexible work environment with team members who work together to champion girl ambition.

OUR MISSION: We are on a mission to build girls of courage, confidence, and character who make the world a better place.The right candidate won't just be promoting a program. Their work will impact and change future generations! Girl Scouts of Central California South (GSCCS) is looking for a dynamic Part-Time Marketing Generalist to join our team in Bakersfield, CA!

POSITION SUMMARY: The Marketing Generalist’s primary responsibility at Girl Scouts of Central California South is to assist the Marketing and Communications Development department in building brand identity and promoting the council’s services and products throughout the Central Valley. Those efforts are done by, but not limited to: social media content creation, planning, social media platform management, graphic design, email marketing, and website editing to deliver impactful content through various channels both internally and externally.

Requirements

ESSENTIAL DUTIES & RESPONSIBILITIES:

Digital Marketing

• Create content for social media (Facebook, Instagram, and LinkedIn) and e-newsletters; assisting with photography, graphic design as needed.
• Engage with our social media communities to provide excellent customer service and encourage and maximize participation.

Advertising

• Create and manage content for the council website in coordination with the other departments
• Research and gather stories and news for the council’s website, press releases and other communications.
• Design marketing collateral for the council such as flyers, postcards, brochures, etc. for purposes such as recruitment, retention and programming.

Communications

• Become an expert of Sales Force Marketing Cloud to strengthen council communications and utilize council technologies to the fullest.
• Manage media relations activities, including identification of news opportunities and feature story ideas, writing news releases/media advisories, pitching to targeted media, responding to media calls, etc.
• Assist in creating PowerPoint presentations, video communications, and event programs for council events and initiatives.

Other

• Attend occasional evening and weekend events, as needed to capture photographs and video that will be used in communications.
• Other duties as assigned.

SKILLS AND QUALIFICATIONS:

• Achievement Focus: Demonstrates persistence and overcomes obstacles, measures self against standard of excellence, recognizes and acts on opportunities, sets and achieves challenging goals, takes calculated risks to accomplish goals.
• Communications: Exhibits good listening and comprehension, expresses ideas and thoughts in written form, expresses ideas and thoughts verbally, keeps others adequately informed, selects and uses appropriate communication methods.
• Customer Service: Displays courtesy and sensitivity, manages difficult or emotional situations, meets commitments, responds promptly to customer needs, and solicits customer feedback to improve service.
• Problem Solving: Develops alternative solutions, gathers and analyzes information skillfully, identifies problems in a timely manner, resolves problems in early stages, works well in group problem solving situations.
• EPIC: Empathy with colleagues and customers, Possibility Thinking, Innovation, Courageous Leadership of self and others. Abide by the Girl Scout Law and Promise.

CERTIFICATES, LICENSES, REGISTRATIONS:

• Valid California state driver’s license.
• Bachelor’s degree in graphic design, PR, communications or equivalent required
• Bilingual is a plus.

ADDITIONAL JOB REQUIREMENTS:

• Clearance of background check.
• Become a registered member of GSUSA and GSCCS.
• Access to reliable transportation.

SELECTIVE ABILITIES & PHYSICAL DEMANDS:

The incumbent must be able to perform the following qualifications in order to be offered and/or maintain employment in this position.

• Physical ability to frequently stop, kneel, bend, crouch, and reach overhead.
• Use of light force to lift, carry, push, pull or move objects up to 20 pounds, frequent weekends and evenings/nights.
• This position requires the ability to remain stationary and to use computer monitor, keyboard and mouse for extended periods of time.
• Willingness and ability to work flexible schedule
• Frequent weekends and evenings
• Must be able to speak and communicate clearly, such as in public speaking engagements.
• Other demands, as determined by council.

WORK ENVIRONMENT:

The employee will work in an office environment and in close quarters with other staff and clients. The noise level in the work environment varies from moderate to loud; hectic situations can occur characteristic to working with infants, toddlers and parents in need. Exposure to odors such and scents are common. Occasional exposure to adverse environmental conditions may occur.