About Us

COMMUNITY DESCRIPTION

Marketing is vital to the Girl Scout Movement’s success in delivering on its mission by: enabling vibrant membership and revenue growth; stewarding brand reputation and relevancy; and building engaging relationships and loyalty among consumer audiences - girls, parents, alum, donors, volunteers and the public.

You Will

POSITION SUMMARY

The Director, Creative is a master storyteller and creative who excels at seeing the big picture and turning data and insights into creative campaigns and strategies that drive business results. Also comfortable rolling up their sleeves on the day-to-day work, they know how to clear and compelling briefs and work from one.

They are part strategist, part designer, and part creative dialed in to what will make creative and campaigns that will advance the Girl Scout brand in market. Day to day they will split time between hands on design and creative work, creative strategy and cross functional campaign development, and managing multiple simultaneous projects with freelancers and our agency.

Essential Responsibilities

• Oversees the creative direction of projects, ensuring they align seamlessly with our brand's vision and objectives. This role involves translating our brand's vision and strategy into captivating visual concepts that resonate with our audience and bring our ideas to life.
• Hands-on creative work, including design, video, photography, and copywriting, to create and produce assets that meet our organization's needs. Direct and oversee projects and creative freelancers to execute successfully.
• Ensure all aspects of campaign creation and planning align with our organizational priorities. Design, manage, and execute the development of assets from initial sketches to final production, guiding the process to ensure that our campaigns are both effective and cohesive.
• Manage our creative vendors and freelance talent, leading and inspiring them to deliver innovative designs that meet our high standards. Foster strong relationships and clear communication, ensuring that our external partners consistently produce work that aligns with our creative vision.
• Provide approvals and advice to Girl Scout Councils, ensuring that all creative output remains consistent with our brand’s identity and messaging. This role involves overseeing the creative process to maintain alignment with our brand standards, helping councils effectively represent the Girl Scouts' mission.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Competencies

The Director, Design and Creative Direction will develop and execute creative projects across traditional and digital mediums, including but not limited to product design, experiential, mobile, digital and social media channels. They will provide leadership and convey a vision in line with the Girl Scouts mission and values to staff while maintaining a hands-on and flexible approach to managing deliverables and deadlines. Collaborates with Membership, Program, Corporate Affairs, Fund Development, Merchandising, Customer Service, and IT to help define both the brand story and the story as interpreted by the customer. Works cross functionally to take creative briefs and translate them into creative strategies and plans that advance the Girl Scout story in market and drive business results. A skilled hands-on creative with a strong design background, they must also be comfortable doing day-to-day creative work (design and video) where necessary. A strong portfolio of work is required.

Core competencies include:

• Strategic thinking skills and able to generate creative concepts that drive results
• Strong graphic design skills
• Facility with video and copy
• Strong project management skills. Ability to manage multiple, simultaneous projects
• Expert translator between creatives and business
• Ability to manage agencies and freelancers
• Strong presentation skills and the ability to “sell” your idea to non-creatives
• Team player with excellent communication skills
• Strong portfolio of work needed

Required Technical Skills

• Office 365 or similar suites
• Competency in PowerPoint or similar presentation software
• Competency in Excel or similar software
• Fluency in Adobe Creative Suite
• Fluency in Adobe Premiere
• Fluency in Canva
• Exceptional Graphic Design
• Video editing

You Need

• Bachelor's Degree or equivalent experience
• Minimum 5 years experience in a corporate environment

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

WORK ENVIRONMENT: This job operates in a professional office environment.

POSITION TYPE / EXPECTED HOURS OF WORK: This is a full-time position. Days and hours of work are Monday through Friday with a 35 hour per week schedule. Occasional evening and weekend work may be required as job duties demand.

SALARY RANGE: $100,000 - $145,000

This represents the present low and high end of the pay range for this position. Actual pay will vary based on various factors, including but not limited to experience.

TRAVEL (If yes, enter percentage of travel required): ☒ Yes 10% ☐ No

AAP/EEO Statement: GSUSA is an equal employment opportunity employer.

Girl Scouts of the USA is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.