Glassbox is Hiring a Senior Manager, Marketing Automation Near Fort Lee, NJ
Glassbox is looking for a senior Manager, Marketing Automation to join our global Marketing team. We are Glassbox, and our mission is to reveal the insights that empower organizations to deliver exceptional digital customer experiences. We are growing and have been recognized by G2 as one of 2024's Top 50 Software Companies in the world. Our customers are the best of the best and include six out of the ten largest global banks, the world's largest hotel chain, the largest healthcare and the largest telecommunications company in the U.S. Now is the perfect time to come to Glassbox and help us accelerate our global leadership position! If you are a dynamic, successful, experienced metrics-driven leader, Glassbox might be a great fit. Will you join us on this journey? What You Will Do
Collaborate with cross-functional teams to plan, execute, and monitor marketing campaigns, ensuring they align with strategic goals
Analyze marketing workflows across the customer journey, identifying bottlenecks and areas for improvement and implementing solutions for enhanced efficiency
Centralize the Glassbox martech stack around Marketo— building for scale, hygiene, and velocity
Develop and maintain documentation for marketing processes, guidelines, and best practices to ensure consistency and knowledge sharing
Monitor key performance metrics and generate reports and insights into campaign effectiveness and areas of optimization
Partner with Revenue, Marketing, and Customer Success leaders to drive value and efficiency across the entire customer lifecycle through unified metrics and data
Lead and develop operational initiatives for our revenue engine, working with Sales and Revenue Operations
Identify opportunities using results data and recommend operational improvements and strategies to optimize the company's ability to generate more revenue and improve customer retention
Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications
What You Will Need
5 years of Marketo (or other marketing automation platform) experience with 2-3 years of Salesforce experience
A high bar for delivery and quality control, extreme ownership on user and customer experience behind marketing ops-supported processes
Excellent project management abilities to coordinate complex, multi-faceted marketing projects on time and within scope
Effective collaboration skills to support and build trust with cross-functional teams
Excellent understanding of Lead Scoring and Management, Lead Routing, and Lifecycle Management